WXYZ-TV/Channel 7 Wins November Sweeps

WXYZ-TV/Channel 7 Wins November Sweeps

SOUTHFIELD, Mich., Nov. 30 /PRNewswire/ -- WXYZ-TV is the Detroit television market's number one station, sign-on/sign-off, according to the November 2006 Nielsen Media Research rating survey which ended Wednesday. WXYZ-TV garnered a 5.2 rating/12.4 share, versus WDIV's 4.2 rating/9.8 share, WJBK's 3.8 rating/8.9 share and WWJ's 2.9 rating/7 share. In addition to winning sign-on/sign-off in television household ratings, WXYZ was also metro Detroit's number one station in delivery of all key demographics including Women 18-49, Persons 18-49, Women 25-54 and Persons 25-54.

Leading the way to WXYZ-TV's November rating victory was the dominant performance of Channel 7's Action News. Action News was the number one newscast in the Detroit market for noon news, 5pm news and for the entire 5- 7:30pm early evening news block. In addition, WXYZ's early morning (5-6am) and late news (11-11:35pm) experienced significant year-to-year growth, registering a 15% and 14% ratings increase, respectively.

Action News at Noon, anchored by Robbie Timmons and Carolyn Clifford was Detroit's number one noon news. Airing 12n-1pm, Action News is Detroit's only one-hour noon newscast and outdelivers both WDIV and WJBK. Action News delivered a 5.0 rating/16 share, versus WDIV's 3.5 rating/11 share and WJBK's 2.4 rating/8 share. In addition to winning top honors in television household ratings, WXYZ's noon news also outdelivered all mid-day news competition in every key demographic category, nearly equaling the combined delivery of WDIV and WJBK among Women 18-49 and 25-54.

WXYZ's 5pm Action News was the dominant number one, posting a commanding victory over WDIV and WJBK. 5pm Action News garnered an 8.6 rating/18.5 share, versus WDIV's 6.2 rating/13.2 share and WJBK's 4.1 rating/8 share. This is the twenty-sixth consecutive rating book that 5pm Action News has placed first. Action News also dominated demographic delivery among 5pm news audiences. WXYZ outdelivered WDIV by 68% (4.7 vs. 2.8) in Women 25-54 viewers and more than doubled WJBK (4.7 vs. 2.2).

6pm Action News with Diana Lewis and Stephen Clark was the number one rated newscast among Women 25-54, topping WDIV by 8% and WJBK by 52%. For the entire early evening news block (5-7:30pm), WXYZ outdelivers WDIV and WJBK in virtually every key demographic, especially Women 25-54 where WXYZ's margin over WDIV was 32% and 71% over WJBK.

11pm Action News with Diana Lewis and Stephen Clark generated an 8.8 rating/16 share. WDIV garnered a 10.4 rating/19 share. WJBK's 10pm News placed third in late news, garnering a 5.5 rating/9 share. Demographically, Action News fared particularly well, reducing WDIV's late news advantage substantially in a year-to-year comparison. Among Women 25-54, WDIV's advantage has been reduced to less than a rating point, versus a 3.6 rating point advantage that WDIV held one year ago.

In non-news programming, WXYZ-TV also turned in top rated performances. WXYZ-TV's morning block programming (9-10am Regis & Kelly, 10-11am Martha Stewart and 11am-12n The View) were all number one in their respective time periods. ABC Soap Operas were also number one across the board, beating WDIV and WJBK combined in all key demos.

At 4pm, WXYZ's Oprah delivered an 8.2 rating/20 share. WDIV's Ellen DeGeneres delivered a 2.9 rating/7 share and WJBK's Judge Judy garnered a 3.6 rating/ 9 share. Oprah outdelivers the household ratings of WDIV and WJBK combined and tops WDIV and WJBK's prime time ratings among Women 25-54 (Oprah 5.8 rating vs. WDIV's 4.7 and WJBK's 3.9).

ABC Prime Time programming was number one in November 2006, averaging a 9.4 rating/15 share. Year-to-year, ABC prime programming is up 3% in the Detroit television market. WDIV/NBC placed second in prime time programming, generating a 7.3 rating/11 share. Year-to-year, NBC prime is down 8% on WDIV. Year-to-year, FOX prime on WJBK is down 11%.

Each local rating point equals approximately 19,360 households; share represents the percentage of TV sets tuned into a program.

The E.W. Scripps Company (NYSE:SSP) is a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication.

The company's portfolio of media properties includes: Scripps Networks, with such brands as HGTV, Food Network, DIY Network, Fine Living, Great American Country and HGTVPro; daily and community newspapers in 18 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast TV stations, including six ABC-affiliated stations, three NBC affiliates and one independent; United Media, a leading worldwide licensing and syndication company that is the home of PEANUTS, DILBERT and approximately 150 other features and comics; Shopzilla and uSwitch, the online comparison shopping services that carries an index of more than 30 million products from approximately 65,000 merchants.

First Call Analyst:
FCMN Contact:

Source: WXYZ-TV/Channel 7

CONTACT: Marla Drutz of WXYZ-TV/Channel 7, +1-248-827-9300

Web site: http://www.detnow.com/

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