Tribune Revenues Down 1.0% in October

Tribune Revenues Down 1.0% in October

Publishing advertising revenues down 4.0%; Television revenues up 5.1% November trends improve

CHICAGO, Nov. 20 /PRNewswire-FirstCall/ -- Tribune Company (NYSE:TRB) today reported its summary of revenues and newspaper advertising volume for period 10, ended Oct. 22, 2006. Consolidated revenues for the period were $428 million, down 1.0 percent from last year's $432 million.

Publishing revenues in October were $317 million compared with $330 million last year, down 3.9 percent. Advertising revenues decreased 4.0 percent to $254 million, compared with $265 million in October 2005.

-- Retail advertising revenues increased 3.3 percent; strength in
hardware/home improvements, food and drug stores and specialty
merchandise was partially offset by weakness in the
furniture/home furnishings category. The Los Angeles Times' new
preprint distribution agreement with ADVO accounted for over half of
the increase in retail. Preprint revenues, which are principally
included in retail, were up 1 percent. Excluding Newsday, preprint
revenues increased 3 percent.
-- National advertising revenues declined 15.5 percent on weakness across
most categories, particularly movies, telecom/wireless and resorts.
-- Classified advertising revenues decreased 3.8 percent. Real estate rose
6 percent. Help wanted and automotive classified declined 9 percent and
11 percent, respectively. Interactive revenues, which are primarily
included in classified, were $20 million, up 25 percent, due to
strength in all categories.

Circulation revenues were down 6.0 percent due largely to continued selective home delivery discounting.

Broadcasting and entertainment group revenues in October increased 8.4 percent to $111 million, compared with $102 million last year. Television revenues rose 5.1 percent; strength in political, auto and telecom was partially offset by weakness in restaurant/fast food, movies and retail. Radio/entertainment increased 36.7 percent primarily due to additional Cub home games this year.

The company also said that preliminary revenue estimates for period 11, which ended Nov. 19, are more favorable than the period 10 results for both publishing and television compared to last year.

This press release contains certain comments or forward-looking statements that are based largely on the Company's current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune's publicly available reports filed with the Securities and Exchange Commission ("SEC"), including the most current annual 10-K report and quarterly 10-Q report, which contain a discussion of various factors that may affect the company's business or financial results. These factors could cause actual future performance to differ materially from current expectations. Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers. The Company's next 10-K report to be filed with the SEC may contain updates to the information included in this release.

TRIBUNE (NYSE:TRB) is one of the country's top media companies, operating businesses in publishing, interactive and broadcasting. It reaches more than 80 percent of U.S. households and is the only media organization with newspapers, television stations and websites in the nation's top three markets. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel and Hartford Courant. The company's broadcasting group operates 25 television stations, Superstation WGN on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.

TRIBUNE COMPANY
SUMMARY OF REVENUES AND NEWSPAPER ADVERTISING VOLUME (Unaudited)
For Period 10 Ended October 22, 2006
(In thousands)

Period 10 (4 weeks) Year-to-Date (43 weeks)
2006 2005 % 2006 2005 %
---------- ---------- --- ----------- ----------- ---
Publishing
----------
Advertising
Retail $ 106,577 $ 103,141 3.3 $ 1,045,026 $ 1,046,191 (0.1)
National 56,242 66,553 (15.5) 574,588 629,213 (8.7)
Classified 91,170 94,819 (3.8) 1,001,181 972,821 2.9
---------- ---------- ----------- -----------
Sub-Total 253,989 264,513 (4.0) 2,620,795 2,648,225 (1.0)
Circulation 43,132 45,861 (6.0) 468,650 493,967 (5.1)
Other 19,763 19,432 1.7 208,751 212,104 (1.6)
---------- ---------- ----------- -----------
Segment
Total (A) 316,884 329,806 (3.9) 3,298,196 3,354,296 (1.7)
---------- ---------- ----------- -----------
Broadcasting &
Entertainment
--------------
Television 96,404 91,691 5.1 949,326 961,599 (1.3)
Radio/Enter. 14,427 10,554 36.7 231,048 235,443 (1.9)
---------- ---------- ----------- -----------
Segment
Total 110,831 102,245 8.4 1,180,374 1,197,042 (1.4)
---------- ---------- ----------- -----------
Consol.
Rev. $ 427,715 $ 432,051 (1.0) $ 4,478,570 $ 4,551,338 (1.6)
========== ========== =========== ===========

Total Advertising Inches (B)
------------------------
Full Run
Retail 488 460 6.1 4,733 4,714 0.4
National 250 303 (17.5) 2,746 3,044 (9.8)
Classified 782 826 (5.3) 8,571 8,397 2.1
---------- ---------- ----------- -----------
Sub-Total 1,520 1,589 (4.3) 16,050 16,155 (0.6)
Part Run 1,727 1,600 7.9 17,494 16,816 4.0
---------- ---------- ----------- -----------
Total 3,247 3,189 1.8 33,544 32,971 1.7
========== ========== =========== ===========

Preprint Pieces (B)
---------------
Total 1,172,634 1,124,175 4.3 11,713,559 11,914,684 (1.7)
========== ========== =========== ===========

(A) Publishing advertising and other revenues for 2005 have been
reclassified to conform with the 2006 presentation. There was no
effect on total revenues.

(B) Volume for 2005 has been modified to conform with the 2006
presentation. Volume includes only the daily newspapers and is based
on preliminary internal data, which may be updated in subsequent
reports.

First Call Analyst:
FCMN Contact: salcaraz@tribune.com

Source: Tribune Company

CONTACT: Media, Gary Weitman, +1-312-222-3394 (Office), +1-312-222-1573
(Fax), gweitman@tribune.com , or Investors, Ruthellyn Musil, +1-312-222-3787
(Office), +1-312-222-1573 (Fax), rmusil@tribune.com , both of Tribune Company

Web site: http://www.tribune.com/

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