Lifetime Television Orders New Half-Hour Reality Series 'Gay, Straight or Taken?' a Distinctive New Dating Show About Finding Mr. Right

Lifetime Television Orders New Half-Hour Reality Series 'Gay, Straight or Taken?' a Distinctive New Dating Show About Finding Mr. Right

18 Episodes from Endemol USA ('Deal or No Deal,' '1 vs. 100,' 'Big Brother,' 'Extreme Makeover: Home Edition') to premiere January 2007 on Lifetime

LOS ANGELES, Nov. 20 /PRNewswire/ -- Lifetime gives viewers the chance to put their women's intuition to the test in "Gay, Straight or Taken?," a new series that puts a modern twist on the traditional dating show where one woman meets three men and through a series of dates, must decide who is gay, straight or already taken. Ultimately, she must select the one single man in order to win a luxurious dream prize for two or the prize goes to the man she incorrectly chooses, it was announced today by Susanne Daniels, President, Entertainment, Lifetime Networks. The series will premiere Monday, January 8, 2007 from 8:00 - 9:00 PM with two half-hour episodes on Lifetime Television.

"I'm excited that we've found a new take on the popular reality dating show genre with 'Gay, Straight or Taken?' said Daniels. Adding, "And, for the record, I couldn't tell who was gay, straight or taken myself in the pilot!"

"We're always seeking to bring relatable programming to audiences," said David Goldberg, President of Endemol USA. "This show really turns stereotypes on its head. It's a fun, wholly original spin on the dating show model, and I think Lifetime is the perfect place for this series."

"Everyone believes they're masters at reading people," said executive producer Joe Livecchi. "This is the kind of show you watch with friends and yell at the television because you think you've got it figured out. No one will know for sure who's who until the very last minute. That's what makes it so much fun."

In each half-hour episode, one eligible single woman meets three men: one is in a relationship, one is gay and one is single. The woman spends time and interacts with each man in both group and one-on-one settings, hoping to gather enough information by listening and observing as they vie for her affections. In the end, she must determine who is gay, straight and taken. If she chooses the straight single guy, she wins an exotic trip for two with him. If she chooses wrong, the man she selects wins the trip with their significant other. In the premiere episode, 27-year-old realtor Jenner has three eligible suitors to choose from: Luciano, 32, an athletic and handsome bartender; Mike, 25, a down-to-earth club promoter and Chris, 34, a gregarious personal trainer. Through a series of activities with the men, including touch football, swimming, salsa dancing, yoga and massage, Jenner looks for clues about the men. Will she know who is gay, straight or taken? Will you?

"Gay, Straight or Taken?" is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. Joe Livecchi serves as executive producer.

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces hit series including "Deal or No Deal," "1 vs. 100," and "Extreme Makeover: Home Edition." Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 21 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a fully owned subsidiary of telecommunications giant Telefonica S.A., one of the largest companies in Spain.

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, LMN, Lifetime Real Women, Lifetime Home Entertainment and Lifetime Online (www.lifetimetv.com ) are part of Lifetime Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

Source: Lifetime Television

CONTACT: Neil Schubert, SVP, Publicity, +1-310-556-7535,
schubert@lifetimetv.com, or Megan Tantillo, Manager, Publicity,
+1-310-556-7542, tantillo@lifetimetv.com, both of Lifetime Television; or
Melissa Armstrong of Bragman Nyman Cafarelli for Endemol USA, +1-310-854-4731,
marmstrong@bncpr.com

Web site: http://www.lifetimetv.com/

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