'Tis the Season to Enjoy a Second Cup of Coffee and Win a Bobby Flay Brunch in New York

'Tis the Season to Enjoy a Second Cup of Coffee and Win a Bobby Flay Brunch in New York

Folgers Simply Smooth, the Stomach-Friendly Coffee from America's #1 Selling Brand, Teams Up with Celebrity Chef to Provide Delicious Holiday Brunch Recipe Ideas

CINCINNATI, Nov. 21 /PRNewswire/ -- Ever feel like you're the stuffed turkey after a Thanksgiving or holiday meal? Millions of Americans overindulge on their favorite foods during the holidays, which can lead to stomach discomfort. According to the American Council of Exercise (ACE), a typical holiday dinner feast combined with snacking throughout the day can lead to an intake of 4,500 calories. In anticipation of tempting treats and high-calorie holiday dishes, Procter & Gamble's (NYSE:PG) Folgers(R) Simply Smooth(TM) has partnered with celebrity chef and Food Network star Bobby Flay to create several tasty brunch recipes, available at folgers.com, that can be paired with stomach-friendly Folgers Simply Smooth.

"Breakfast is the perfect time to eat something light and healthy to get the day started off right," suggests Bobby Flay. "I love my morning coffee, but had cut back due to an occasional sensitive stomach. Folgers Simply Smooth is a great tasting stomach-friendly coffee which allows me to return to my morning ritual again."

Starting November 21, 2006, consumers can visit folgers.com to learn more about stomach-friendly Folgers Simply Smooth and enter to win a trip to New York and the opportunity to wake up to a delicious Bobby Flay brunch, paired with Folgers Simply Smooth. Four runners-up will receive a "Folgers Simply Smooth Prize Pack" including samples of Folgers Simply Smooth regular and decaf, a signed copy of Bobby Flay's cookbook, Grilling For Life: 75 Healthier Ideas For Big Flavor From The Fire, and a stainless steel Braun Impressions Coffee Maker.

About Folgers Simply Smooth

With an estimated 35-40 million American adults having decreased or eliminated coffee consumption because of occasional stomach discomfort, Folgers Simply Smooth offers consumers the freedom and confidence to enjoy their favorite beverage again. The special roasting process of Folgers Simply Smooth is designed to limit the formation of compounds, such as certain phenols, that may be associated with occasional stomach discomfort. The stomach-friendly coffee provides a very smooth drinking experience, while offering the great Mountain Grown(R) taste and aroma of Folgers.

Folgers Simply Smooth is available in medium-roast regular and decaffeinated varieties at mass merchandisers, grocery and drug stores nationwide. The regular variety is available in convenient 11.5 oz. and 34.5 oz. AromaSeal(R) canisters to help maintain freshness. Decaffeinated Simply Smooth is offered in the 11.5 oz. AromaSeal(R) canister. Folgers Simply Smooth is priced in line with Folgers Classic Roast Decaf.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun(R). The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Source: Folgers

CONTACT: Lars Atorf, Ph.D., Procter & Gamble, +1-513-983-1224,
atorf.l@pg.com; or Vanessa Polk, Porter Novelli, +1-212-601-8251,
vpolk@porternovelli.com, for Procter & Gamble

Web site: http://www.folgers.com/

-------
Profile: intent