Interactive Television Networks' Setanta Sports Subscribers Participate in On Demand Beta Test

Interactive Television Networks' Setanta Sports Subscribers Participate in On Demand Beta Test

Leading IPTV Provider Enhances Setanta Sports Package With On Demand 24-Hour Archive

IRVINE, Calif., Nov. 21 /PRNewswire/ -- Interactive Television Networks, Inc. (BULLETIN BOARD: ITTV) (ITVN) today announced the beta launch of Setanta On Demand, allowing subscribers on demand access to all scheduled European soccer and rugby games for 24 hours following the end of the match.

Currently, ITVN carries Setanta Sports' programming, featuring no less than 1,000 top-quality, live and short delay sports productions including more than 90 live matches this season from the Barclays English Premier League, the world's most prestigious soccer league. The network also telecasts the Euro 2008 qualifying matches; the UEFA Cup, the secondary, Europe-wide knock-out competition for Club sides; The Coca-Cola Cup; The French and Dutch national soccer leagues; and exclusive programming from Manchester United Television and Chelsea Television. Setanta Sports also has extensive rugby coverage, including Six Nations, Tri-Nations, Super 14 and others to be announced shortly.

"ITVN is making television smarter by offering on demand access for soccer enthusiasts who may have to miss a match," said Charles Prast, CEO of ITVN. "With many of Setanta's high profile matches scheduled during the week, early in the morning, on weekends or in conflict with other matches, ITVN's decision to create an on demand archive truly enhances the package to the satisfaction of our Setanta subscribers. Furthermore, this offering highlights ITVN's capability to offer remote DVR functionality, another advantage of IPTV over traditional broadcast solutions."

Setanta Sports and Setanta On Demand is available to ITVN subscribers for $14.95 per month. Subscribers receive a free award-winning ITVN receiver with a 12-month commitment to Setanta Sports.

Other ITVN services include:

* On-demand feature films including current and library titles from
Universal Pictures, available to ITVN subscribers beginning in
December.

* ITVN Karaoke featuring thousands of individual song titles from
industry-leader Sound Choice, with titles spanning over 100 years of
music. Subscribers can enjoy individual titles or compose their own
play lists for only $9.95 per month.

* Fifteen 24/7 commercial-free linear movie channels from Starz
Entertainment, as well as more than 150 titles from Starz on Demand and
Encore on Demand for only $14.95 per month.

* Pulse Music Video network featuring thousands of popular music videos
available in a number of 24/7 commercial-free linear networks and the
ability for subscribers to program there own commercial-free playlists.

* Silver Screen Network featuring thousands of classic movies both on
demand a programmed into over a dozen 24/7 linear networks.

* ITVN Radio featuring thousands of radio stations from across the nation
and around the world, all in perfect digital stereo.

ITVN is making IPTV relevant to the everyday consumer by offering an increasing amount of linear and VOD programming available at affordable prices. Using a compact set-top box, ITVN subscribers can watch quality video programming, streamed over a high-speed broadband connection, directly to the TV set.

What is IPTV?

IPTV stands for Internet Protocol TV, which is broadcast-quality television delivered over standard home broadband Internet. While offering the same quality as satellite or cable, IPTV has many advantages, such as virtually limitless programming and on-demand content because only channels selected by consumers are delivered over home broadband networks. All content -- including HDTV -- can be distributed on a subscription or pay-per-view basis with content promotion integrated into the user experience. Best of all, IPTV offers true interactivity for the customer, allowing two-way communication with services comparable to the Web, creating a better environment for users, programmers and advertisers.

About Setanta Sports

In the United States, Setanta Sports is a 24-hour, digital pay TV network dedicated to European and international soccer and world-class rugby. It launched in the U.S. on April 26, 2005. Setanta Sports worldwide is a leading, international pay television broadcaster and the number two sports broadcaster in the United Kingdom. It provides top sports leagues and events to more than 60 million digital television homes globally and to commercial venues in six countries. Setanta Sports North America is owned by Dublin-based Setanta Sports, which operates pay television networks in the UK, Ireland, mainland Europe, North America, and Australia. The company's U.S. operations are based in San Francisco.

About ITVN

Interactive Television Networks, Inc. is a vertically integrated provider of interactive content networks delivered to the television over home broadband. ITVN owns or controls all aspects of its business from content licenses, management, billing, and streaming software to the set-top-box installed in the consumer's home. Determined to remain the leader in IPTV, ITVN has invested heavily into making this a global product for people around the world. With its versatility and portability, ITVN will remain the customers' choice for IPTV entertainment. For more information, visit www.itvn.com.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including risks or uncertainties related to the release of ITVN's network and products, the market acceptance of its products and services, competition from companies that provide, or have announced an intention to provide IPTV, the need for subsequent substantial additional financing, and the company's ability to successfully market ITVN's products and services. Additional uncertainties and risks are described in ITVN's most recently filed SEC documents, such as its most recent current reports on Form 8-K. All forward-looking statements are based upon information available to ITVN on the date the statements are first published. ITVN undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Source: Interactive Television Networks, Inc.

CONTACT: Amy Orebaugh of Terpin Communications Group, +1-310-821-6100
ext. 107, amy@terpin.com, for Interactive Television Networks, Inc.

Web site: http://www.itvn.com/

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