Music Platform SellaBand and Heineken Host Unique Live-Event

Music Platform SellaBand and Heineken Host Unique Live-Event

AMSTERDAM, November 21/PRNewswire/ -- SellaBand, the online music platform for unsigned artists, and beer
company Heineken will organise their first ever live-concert, together:
"Heineken Presents...SellaBand in Concert." At this event, to be held on
January 7 at legendary live venue Paradiso in Amsterdam, NL, four upcoming
bands will get the opportunity to perform their music live in concert. Among
these acts will be special guests Nemesea, the first ever group to raise
$50,000 through crowdsourcing on SellaBand.

Within three months after the launch of SellaBand, Nemesea is the first
ever band to record a full length album, funded by their fans, the so called
'Believers'. That's the unique thought behind the SellaBand concept. The
recorded songs will be available as free downloads on www.sellaband.com and
the artist and their Believers will share in the revenues.

Support artists

"Since day one it has been our goal to be more than just a platform where
artists and their fans can meet and be in business together", said Johan
Vosmeijer, Managing Director of SellaBand. "We really want to do things to
further the careers of artists, offer them useful tools. Organising
live-shows is a strong way to support upcoming bands. That's why we have been
looking for an established partner who can offer the right kind of support.
We are thrilled that Heineken has embraced SellaBand and will work with us on
hosting live-concerts."

Heineken and music

Heineken feels that working with SellaBand is a nice way to support new
and upcoming artists. Says Heineken Brand Manager Robert Bernink: "Music is
one of our prime sponsor platforms and we are always looking for new,
exciting concepts to work with. SellaBand felt like the perfect match for the
Heineken-brand." On top of major events in the Dance-scene and
HipHop-initiatives such as The Hop and State Magazine, this concert with
SellaBand ties in with our own activities. We will open our network of
live-stages, so SellaBand can host shows there."

Line up

Next to Nemesea, three more acts will get the opportunity to fly to
Amsterdam and present themselves in front of a live-audience on January
7,2007. 900 bands from 50 countries have already joined SellaBand since its
launch on August 15, 2006. The goal for these acts is to raise a recording
budget of US$50,000. The top 3 in budget ranking on December 5 on SellaBand,
will be invited to perform at the event. Tickets will not be for sale but are
exclusively reserved for the artists and their Believers.

About SellaBand

In the first three months, over 5,000 people from 100 countries, have
registered as 'Believers' on SellaBand, raising already US$200,000 in budget
for upcoming artists. The international appeal of this Dutch initiative,
shines through in the fact that fans from the Netherlands, Belgium, Germany,
France, United Kingdom, Italy, Sweden, Portugal, Latvia, Canada and the
United States have applied for tickets for the Paradiso-show. Heineken
Presents...SellaBand in Concert, will also be aired live on www.sellaband.com

Source: Sellaband

Contact: Johan Vosmeijer, +31-622801294, johan@sellaband.com

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