Teletrax and Mediaguide Announce Commitment to Jointly Provide TV and Radio Intelligence to Advertising Industry

Teletrax and Mediaguide Announce Commitment to Jointly Provide TV and Radio Intelligence to Advertising Industry

NEW YORK, Nov. 13 /PRNewswire/ -- Given the recent consolidation in the television and radio business intelligence environment, Mediaguide, a leading radio verification service, and Teletrax, the global television intelligence company, announced today a commitment to jointly serve the needs of advertisers, their agencies and media buyers, broadcasters, and other content owners in tracking the use of their audio and video across more than 4,000 radio and television stations worldwide. Teletrax is a subsidiary of Medialink Worldwide Incorporated (NASDAQ:MDLK) and a joint venture between Royal Philips Electronics of the Netherlands (NYSE:PHG) and Medialink.

"In today's fragmented media landscape, many clients require cross-media solutions," said Andy Nobbs, president of Teletrax. "We believe that Teletrax and Mediaguide provide best-of-breed media solutions in an extraordinarily complementary way. Teletrax now covers more than 180 U.S. television markets, all major terrestrial, cable and satellite networks, and the major broadcasters of more than 50 nations across the globe."

"Mediaguide currently provides advertising intelligence on more than 2,600 radio stations nationwide," stated Steve Lubin, chief executive officer of Mediaguide. "We are excited to jointly offer the media industry an unprecedented breadth of broadcast information."

While each company will continue to provide its unique services to its respective client base, the commitment announced today provides for a coordinated client experience. The commitment announced today will enable both Teletrax and Mediaguide to better reach clients seeking a cross-media solution through referrals to each other's industry-leading service.

Using cutting-edge technologies, both companies provide world-class content management solutions to key sectors of the media industry. The patent- pending Mediaguide audio fingerprinting solution is used by performers, publishers and the recording, advertising, radio, and television industries. The proprietary, award-winning Teletrax(TM) video watermarking system is used by companies, including ABC Television Network, Fox Broadcasting Company, NBC News Channel, Reuters Television, and ITN Networks.

Paul Wright, vice president business development, Mediaguide, and Dennis O'Hara, U.S. East Coast Sales Manager, Teletrax, are responsible for coordinating cross-media client requests, inquiries and pricing. For more information, please contact Paul Wright at (610) 560-4119 or Dennis O'Hara at (212) 812-7176.

About Teletrax:

Teletrax (http://www.teletrax.tv/) is the world's first global video broadcast intelligence and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About Mediaguide:

Mediaguide, which was launched in 2002, is a broadcast verification service, monitoring occurrences of music, advertising and speech, broadcast over all media in real-time. Today, Mediaguide provides the world's most comprehensive, accurate, timely, and reliable airplay data products. The company's information products, which span all media types, provide performers, publishers and the recording, advertising, radio, and television industries deep insight into what is being broadcast across America, in order to deliver better products that create broader consumer demand among audiences. Learn more about Mediaguide at http://www.mediaguide.com/.

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (http://www.medialink.com/).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve or maintain profitability; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; our ability to develop new services and market acceptance of such services, such as Teletrax(TM); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition that may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

Source: Teletrax

CONTACT: For more Teletrax information: Andy Nobbs, President,
+44 (0) 207 554 2758, anobbs@teletrax.tv, or Maria Di Masi, Public Relations
Manager, +1-212-812-7010, mdimasi@teletrax.tv, both of Teletrax; or for more
Mediaguide information: Holly Jespersen, Account Supervisor of CooperKatz &
Company, Inc., +1-212-455-8085, hjespersen@cooperkatz.com, for Mediaguide

Web site: http://www.teletrax.tv/
http://www.mediaguide.com/
http://www.medialink.com/

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