Sun Enters Into Licensing Agreements

Sun Enters Into Licensing Agreements

NASHVILLE, Tenn., Nov. 9 /PRNewswire-FirstCall/ -- Sun Entertainment Holding Corporation (OTC Pink Sheets: SETHF) (TSX: SED.V) is pleased to announce that its wholly owned subsidiary, Sun Entertainment Corporation of Nashville, TN, has hired Exposure Licensing Worldwide as its licensing agent.

Exposure Licensing specializes in securing retail clients for products ranging from souvenirs to collectibles. Positioning the Sun logo products under the marketing program of "Label of Legends," they have signed up Taylor Specialties to develop a full line of gifts. Several other programs are currently being negotiated.

"I am thrilled to work with the Singletons to take the Sun Brand into retro marketing by leveraging the many assets associated with the Company," states Paula Ebling, owner of Exposure Licensing, who can be reached at: exposurelicww@aol.com.

Sun has entered into a licensing agreement with Lucky Brand Jeans to initially manufacture and market a line of Sun logo t-shirts. Lucky Brand Jeans, based in California, was founded on the nostalgia of small town America.

Sun has also entered into a licensing agreement with Impact Merchandising to manufacture and market Sun logo t-shirts. Impact Merchandising, based in Nebraska, is a record store and licensed merchandising company that markets quality music and t-shirts to music loving fans.

About Sun Entertainment Corporation

Sun Entertainment Corporation (SEC), based in Nashville, Tennessee, is a wholly owned subsidiary of Sun Entertainment Holding Corporation (SEHC), a publicly traded entity. SEHC/SEC owns the trademarks associated with the legendary Sun Records label that originated in Memphis, Tennessee with producer Sam Phillips. The Company, internationally recognized for rock-n-roll and the evolution of rockabilly is involved in merchandising and management of its vast catalog of approximately 8000 master recordings, with artists including Johnny Cash, Jerry Lee Lewis, Carl Perkins, Roy Orbison, Conway Twitty, Elvis Presley and others.

Official web site: www.sunrecords.com or www.sunrecords.info

For further information contact Terry O. Lashman at (800) 665-2454 or Shelby S. Singleton or John A. Singleton at (615) 385-1960.

First Call Analyst:
FCMN Contact:

Source: Sun Entertainment Corporation

CONTACT: Terry O. Lashman, +1-800-665-2454, or Shelby S. Singleton or
John A. Singleton, +1-615-385-1960, all of Sun Entertainment Corporation

Web site: http://www.sunrecords.com/
http://www.sunrecords.info/

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