SpotDJ Enhances iTunes Listening Experience for Digital Music Fans

SpotDJ Enhances iTunes Listening Experience for Digital Music Fans

- Company Creates a New Way That Listeners Can Hear News, Opinions, and Gossip About Their Favorite Artists While Listening to Digital Music -

SAN FRANCISCO, Nov. 13 /PRNewswire/ -- SpotDJ (www.spotdj.com) today announced the launch of its new social service that enhances the experience of listening to digital music by intelligently adding interesting audio spots between songs. SpotDJ enables people to record and share audio commentary about music through media players such as iTunes, bringing context and community to a user's music experience.

Ben Fong-Torres, former senior editor for Rolling Stone magazine, DJ, and radio columnist at the San Francisco Chronicle, discovered SpotDJ at the recent Bandwidth Conference in San Francisco. "When I was a kid, I used to pretend I was on the radio, talking between songs," Fong-Torres said, "Now, with SpotDJ, anyone can broadcast to others and make listening to digital music more fun and interesting."

Free and easy-to-use, SpotDJ works with iTunes and plays short audio tidbits, or spots, about a user's favorite songs and artists while they listen to music. SpotDJ scours its database of unique audio content, and when the song ends SpotDJ plays the most interesting and relevant audio spot based on user preferences and listening habits. Users hear background on the artist or band, the story or meaning behind a song, or announcement of an upcoming album or concert tour directly from artists and other music fans. They can also become a SpotDJ by recording comments for others to hear.

"People are building finely-tuned personal music libraries and up until now, there's been no way to learn more about the songs or share knowledge with other listeners," said SpotDJ Co-founder and Chief Technology Officer Scott J. Kleper. "I wanted to build a way for people to have a guided, engaging experience of a radio DJ while listening to their digital music. Music is expressive and collaborative and SpotDJ adds what was missing for me: a sense of context, more engaging content, and the feeling that I was having a shared experience."

"SpotDJ opens a new channel for distribution of information about music," said Ted Cohen, former senior vice president of Digital Distribution at EMI Music and a founding partner of TAG Strategic. "Musicians will find SpotDJ an effective way to reach fans while they listen to music."

About SpotDJ:

SpotDJ brings content and community to the media experience through its platform for the creation and distribution of user-generated content within the context of existing media. By allowing media consumers to play the role of a DJ, SpotDJ is building a thriving community and aggregating a database of unique content around music and other media. Founded in 2006, the company is privately held and headquartered in San Francisco. For more information about SpotDJ, call (415) 738-7997 or visit www.spotdj.com.

SpotDJ is a trademark of Context Optional, Inc. iTunes is a trademark of Apple Computer, Inc.

Source: SpotDJ

CONTACT: Alan Wallace of PressContact, LLC, +1-818-212-7424,
awall.spotdj01@presscontact.com, for SpotDJ

Web site: http://www.spotdj.com/

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