Nickelodeon/MTVN Kids and Family Group Announces New Promotions and Unification of Magazine Division

Nickelodeon/MTVN Kids and Family Group Announces New Promotions and Unification of Magazine Division

Nick At Nite Sales Responsibilities to Fall Under Nickelodeon/MTVN Kids and Family Group

Jim Tricarico Promoted to Senior Vice President, Advertising Sales for Nickelodeon Television; Nelson Boyce Becomes Vice President, Advertising Sales for The N; Noreen Rafferty, Noelle Wojciehowski and Donna Sabino to Lead the Nickelodeon Magazine Group in New Vice President Positions

NEW YORK, Nov. 16 /PRNewswire/ -- Nickelodeon/MTVN Kids and Family Group today announced several promotions in its Advertising Sales department and a unification of its Magazine sales division. Among the promotions, Jim Tricarico has been named as Senior Vice President of Advertising Sales for Nickelodeon Television; Nelson Boyce is now Vice President, Advertising Sales for The N; and Noreen Rafferty, Noelle Wojciehowski and Donna Sabino have assumed Vice President positions within the Nickelodeon Magazine Group. The announcement was made by Jim Perry, Executive Vice President of 360 Brand Sales for Nickelodeon and MTVN Kids and Family Group, into whom all five positions will continue to report.

In addition, Perry will now lead the advertising sales force for Nick at Nite, the night time basic cable network serving Adults 18-49, in addition to the other Nickelodeon/MTVN Kids and Family Group divisions including Nickelodeon, Noggin, The N, Nicktoons Network, Nick Online, Neopets, and emerging and digital media.

"As we broaden our reach with parents with initiatives like ParentsConnect.com and the Nickelodeon Family Suites by Holiday Inn, it makes sense to unify our sales team and to add Nick at Nite to our portfolio in order to have a more comprehensive offering for marketers trying to reach all demographics in the kids and parenting space," commented Perry. "We now have the most effective sales team in the industry to serve our marketing partners with 24-hour programs reaching preschoolers, kids, tweens, teens, parents and families."

As Senior Vice President of Nickelodeon Television Ad Sales, Tricarico is responsible for the television sales of Nick at Nite, Nickelodeon, Nicktoons Network, NOGGIN, and video-on-demand. He joined the company in 2000, and assumed responsibilities of managing the Nickelodeon TV sales force for the entire country as Vice President of Sales. Prior to Nickelodeon, Tricarico was the Associate Publisher at Inc. Magazine for five years. He also worked with The New York Times Magazine group as the advertising director on Tennis and Snow Country, and was at National Sports Daily for two years. Tricarico started his career in advertising at Dow Jones in 1982 as an advertising executive for Barron's Magazine. He holds a B.B.A. degree from Iona College.

"Jim knows the advertising sales business inside and out with close to 25 years of media experience under his belt," said Perry. "As we expand beyond kids into the parenting and family market, Jim will serve us well. He has had tremendous success building relationships with new partners and establishing our brand as the primary way for marketers to get their messages to a kids and family audience."

In his new role, Boyce will continue to build The N brand and the advertising sales opportunities for the nighttime network for teens with marketers nationwide, while managing The N sales staff across the country. In his prior role as National Sales Director for The N, Boyce increased the networks' revenue by over 200%, and helped to build The N's multiplatform efforts through The N.com. Prior to The N, Boyce was an Account Manager at Nickelodeon in the Strategic Solutions Group. He also held positions as the Associate Publisher of Honey and Heart&Soul magazines, published by Vanguarde Media, Inc. a company he helped to co-found in 1998, Advertising Director at Blaze magazine, Account Executive at VIBE magazine and Assistant Marketing Manager at Money magazine. Boyce also served as a Financial Analyst with PaineWebber in their Mergers & Acquisitions Group. A graduate of Harvard University, he was recently selected as a participant in NAMIC's Executive Leadership Development Program.

"In his years at The N, Nelson has expanded the network's revenue enormously. He brings a wealth of knowledge about The N brand to this position," said Perry. "No one is better equipped to deliver new business to the network and expand our advertiser base."

The Rafferty, Wojciehowski and Sabino promotions institute a merger between the previous advertising sales teams for the individual magazines, into one unified group that sells Nickelodeon Magazine, Nick Jr. Family Magazine and Custom Publishing to marketers. Rafferty assumes the role of Vice President, Associate Publisher of Nick Jr. Family Magazine, Wojciehowski is now Vice President, Associate Publisher for Nick Magazine and Custom Publishing Director for the Nick Magazine Group, and Sabino is Vice President of Strategic Development for the Nick Magazine Group.

"Nickelodeon and MTVN Kids and Family Group have been tremendously supportive of the Magazine ad sales business," said Perry. "Both magazines will continue to play important role in our multiplatform efforts to reach kids and families."

"The promotions within the Magazine Group will unify the sales team, which takes a more client centric approach and allows us to take this business to new heights," Perry added. "Noreen, Noelle, and Donna have proven to be leaders in their respective areas. Working together, they will broaden the opportunities in both magazines for our partners and further our publishing business even more."

Rafferty came to Nickelodeon earlier this year as Associate Publisher of Nickelodeon Magazine. In her previous role as Associate Publisher at Family Circle, she was responsible for the sales and marketing strategy and helped spearhead Family Circle's re-positioning as a magazine written for the parents of older age children 10 to 17, and older. Rafferty's sales experience includes Eastern Ad Director at Sports Illustrated for Kids selling custom and in-book ads. During her time at Prevention, the publishing group had its most successful year in sales. And she received the Time Inc. President's Award while at Sports Illustrated, while she was the Packaged Goods Category Manager. Rafferty also held positions at Parade, and several other companies and ad agencies.

Wojciehowski, a three year veteran of Nickelodeon, joined the company to launch the custom publishing division for the Magazine Group, and grew the revenue more than 1000% in two years. In her new position, she retains her formers duties as Group Custom Publishing director, developing custom programs on multiple platforms for clients using Nickelodeon's licensed intellectual properties and channel brands, and assumes the role of Associate Publisher and Vice President for Nickelodeon Magazine. Under Wojciehowski, the magazine has earned nine custom publishing general excellence awards in 2005 and 2006. Previously, she served as Group Marketing Director at Primedia Business directing marketing functions for four magazine franchises. She also directed advertising and sponsorship sales for a vertical online portal for IndustryClick, and worked in the custom publishing groups at The Parenting Group in Time Warner for several parenting magazines, and Curtco Freedom Group.

As Vice President of Strategic Development for the Nickelodeon Magazine Group, Sabino will develop and help implement new business strategies across ad sales, editorial and circulation for both Nickelodeon and Nick Jr. Family magazines. A six-year veteran of the Nickelodeon Magazine Group, Sabino held various roles in research and market development. Prior to coming to Nick, Sabino worked in strategic planning and research for nine years at Time Warner's Sports Illustrated for Kids. Other career highlights included various research positions at the Children's Television Workshop in their Magazine Group, the David M. Winfield Foundation, as well as an extensive background in academic research. Sabino has a B.A. from Fordham University and an M.A. from the CUNY Graduate Center.

About Nick at Nite

Currently seen in more than 88 million U.S. homes, Nick at Nite features timeless hit comedies: The Cosby Show -- this Emmy Award-winning sitcom is one of the network's highest-rated shows: Full House -- this popular family comedy launched on the network in October and is one of the highest-rated and most popular syndicated programs in television; and Roseanne, one of the most talk-about and celebrated sitcoms in television history.

About Nickelodeon

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for more than eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

About The N

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 52 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's web site www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including Atom Entertainment, GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: Nickelodeon/MTVN Kids and Family Group

CONTACT: Joanna Roses, +1-212-846-7326

Web site: http://www.nick.com/
http://www.the-n.com/

NOTE TO EDITORS: Headshots Available Upon Request

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