MultiVu Video Feed: BLOCKBUSTER Gives Jessica Simpson Total Access(TM)

MultiVu Video Feed: BLOCKBUSTER Gives Jessica Simpson Total Access(TM)

Star Receives Nation's First Celebrity VIP Membership During BLOCKBUSTER Total Access Launch; New Program Combines the Best of Online and In-Store Rentals

NEW YORK, Nov. 2 /PRNewswire/ -- Blockbuster Inc. hosts a kickoff event in Hollywood with celebrity Jessica Simpson to announce BLOCKBUSTER Total Access, a movie rental program that gives online customers the option of returning their DVDs through the mail or exchanging them at more than 5,000 participating BLOCKBUSTER(R) stores for free in-store movie rentals. For each online rental exchanged in the store, customers can receive a free in-store movie rental, essentially allowing them to double the number of movies they can access each month. Simpson was presented with the first celebrity VIP BLOCKBUSTER Total Access membership and shared her top 5 favorite movie rentals. With BLOCKBUSTER Total Access customers can benefit from faster shipping cycles. The store check-in process automatically initiates shipping the next available movie in the subscriber's rental queue, so subscribers will generally get their movies a day faster than if they returned them in the mail.

SATELLITE FEED:

Thursday, November 2nd, 2006
3:30 PM - 3:45 PM ET
IA 6
Transponder 17
C-Band
Downlink Freq: 4040 Vertical

Preview and access this video on Pathfire DMG: 25940
Search within the PR Newswire or MultiVu section by story ID # 25940 or by
headline

For technical assistance call Pathfire Customer Care at 1-888-345-0489 or e-

mail support@pathfire.com

NEWS: Blockbuster Launches BLOCKBUSTER Total Access, bringing the best of online and in store movie rentals together, and presents Jessica Simpson with the first celebrity VIP membership.

FORMAT: Sound bites with Jessica Simpson, Blockbuster Chairman/CEO John Antioco & B-roll.

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/25940/consumer.shtml

SOUNDBITES:
-- Jessica Simpson
-- John Antioco, Chairman and CEO Blockbuster

B-ROLL INCLUDES: Event at the Kodak Theater in Hollywood.

VIDEO PROVIDED BY: Blockbuster Inc.

Video: http://www.prnewswire.com/broadcast/25940/press.shtml
Source: Blockbuster Inc.

CONTACT: For technical information or hard copy, please call:
MultiVu media relations, 800-653-5313 ext. 3

Web site: http://www.multivu.com/

-------
Profile: intent