Michael Beaudoin Wins Snickers(R) Satisfaction Sing-Off and Walks Off Stage $25,000 Richer

Michael Beaudoin Wins Snickers(R) Satisfaction Sing-Off and Walks Off Stage $25,000 Richer

Singer Nick Lachey Awards Michael Beaudoin Satisfectellent Sum and Bragging Rights at House of Blues in Hollywood

HACKETTSTOWN, N.J., Nov. 8 /PRNewswire/ -- Snickers(R) announced today Michael Beaudoin from Scarborough, Maine as the winner of the Snickers(R) "Satisfaction Sing-Off" contest. His winning performance at the House of Blues in Hollywood earned him the grand prize of $25,000. His on-stage theatrics and live rendition of his entry, SUPER SNICKERS(R) BAR, wowed the judges, including celebrity judge Nick Lachey.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061108/CGW064
Logo: http://www.newscom.com/cgi-bin/prnh/20060912/NYTU094LOGO )

Lachey, an admitted lifelong Snickers(R) fan, took a break from his North American tour to take part in the contest. "Selecting one Snickers(R) superstar from three unique and original performances was not an easy job," Lachey said. "Who knew there are so many ways that you can sing about nougat or belt out the word peanuts against a drum, an electric guitar or even a ukulele."

Beaudoin Winner

Beaudoin's clever entry and stage presence were the winning ingredients for this competition. While plucking his ukulele, Beudoin revealed how the ingredients of a Snickers(R) bar instill him with magical super powers, including saving mankind with the taste of nougat.

"We're so pleased to reward Michael Beaudoin for the creative way he integrated Snickers(R)' famous ingredients into his song, not to mention his funny and original performance," said Vic Walia, senior brand manager, Snickers(R) Brand, Masterfoods USA. "The contest has really been a satisfying success for the brand."

"This has been such an amazing -- not to mention satisfying -- experience for me!" Michael Beaudoin said. "From writing the lyrics and music to coming up with a creative video entry to performing live on stage at the House of Blues in front of Nick Lachey -- it's been a once-in a-lifetime journey that I'll never forget. I'm hoping this will help kick-start my music career."

Beaudoin competed alongside two other finalists, Matt Sisco and Louis Yoelin, in the final stage of the national contest. The three talented performers made it to the finals after Americans voted for their favorite entries online at http://www.snickerssatisfies.com/ . The contest called for the integration of the four ingredients -- peanuts, chocolate, caramel and nougat -- into the lyrics. Entries were judged on overall musical talent, originality and dramatic performance. Snickers(R) received video entries from coast to coast that included artistic performances ranging from chocolate warriors to ukulele-playing super heroes to a garage rock band.

Beaudoin's winning entry was judged on a combination of clever word play in respect to how the ingredients of a Snickers(R) bar satisfies and his live performance for the panel of judges, which included talented musician and performer Nick Lachey, Senior Brand Manager for Snickers(R) Brand Vic Walia and premier talent scout for House of Blues Paul McGuigan.

Beaudoin's winning song lyrics for SUPER SNICKERS(R) BAR are:

Rich milk chocolate lets me fly,
Watch me as I pass you by.
Creamy caramel helps me read your mind.

Crunchy peanuts make me strong,
For all the villains I take on.
Chewy nougat helps me save mankind.

I'm satisfied with Snickers by my side.
My best friend.
I'm a hero 'til the end.

About Masterfoods USA

Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 8,000 associates in the United States, with 39 facilities nationwide. The company owns some of the world's favorite brands including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, WHISKAS(R) Brand Food for Cats.

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061108/CGW064
http://www.newscom.com/cgi-bin/prnh/20060912/NYTU094LOGO
AP Archive: http://photoarchive.ap.org/
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PRN Photo Desk, photodesk@prnewswire.com
Source: Masterfoods USA

CONTACT: Kristi Ledford, Masterfoods USA, +1-770-704-5439,
kristi@wonderpr.com ; or Tammy Kotula, Weber Shandwick, +1-312-988-2096,
tkotula@webershandwick.com

Web site: http://www.snickerssatisfies.com/

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