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Friday, November 10, 2006

Azteca America Names Eric Medina Director of Pricing and Planning

Azteca America Names Eric Medina Director of Pricing and Planning

LOS ANGELES, Nov. 8 /PRNewswire/ -- Azteca America is pleased to announce the appointment of Eric Medina as Director of Pricing and Planning.

Based in our New York City office, he is responsible for pricing and planning, building and staffing the planning department, and enforcing sales policy to strategically drive sales.

Eric has been part of key media and advertising companies for the past 16 years, including Group W Satellite Communications, CBS Cable, Galavision, and MTV Networks.

His most recent prior responsibility was Manager of Pricing & Inventory at MTV Networks for Nick at Nite and TV Land.

"With Eric on board, we expect to map out some very attractive long-range strategies with clients as we continue to grow sales and viewers," said Bob Turner, President of Network Sales.

About Azteca America

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 52 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque, San Diego, Fresno-Visalia, El Paso, Denver, Orlando, Philadelphia, Tampa, Washington DC, Austin, Las Vegas, Boston, Atlanta, Tucson, Corpus Christi, West Palm Beach-Ft. Pierce, Seattle, Hartford, Bakersfield, Portland, Salt Lake City, Monterey-Salinas, Laredo, Naples-Ft. Myers, Colorado Springs, Odessa, Palm Springs, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, New Orleans, Boise, Omaha, Victoria, Chattanooga, Twin Falls and Charleston.

Visit: http://www.aztecaamerica.com/

Azteca America is a Grupo Salinas Company: Visit: http://www.gruposalinas.com/

Azteca America Media Contact:
Daniel McCosh
011 (5255) 1720-0059
dmccosh@aztecaamerica.com

Source: Azteca America

CONTACT: Daniel McCosh, +011-5255-1720-0059, or
dmccosh@aztecaamerica.com

Web site: http://www.aztecaamerica.com/

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