Jean-Philippe Maheu Joins IAG Research as Chief Operations Officer

Jean-Philippe Maheu Joins IAG Research as Chief Operations Officer

Former Razorfish CEO added to management team

NEW YORK, Nov. 28 /PRNewswire/ -- IAG Research, the TV ad effectiveness ratings company announced today the appointment of Jean-Philippe (JP) Maheu as the company's Chief Operations Officer (COO) and part of its management team.

Prior to joining IAG, Maheu was CEO of Direct Revenue, a behavioral marketing services company. Before that, JP spent 6 years at Razorfish in various senior management roles where he helped Razorfish become one of the leading online marketing services firms. Beginning in 2001, he assumed the role of CEO and focused the company on delivering superior client services to Fortune 200 companies, including Ford, Genentech, GlaxoSmithKline, and Western Union. He led the company through the transition period of the online marketing industry and to its successful sale in 2003. Razorfish is today owned by aQuantive.

"We are expanding our measurement services to follow television content and advertising as it moves across platforms, especially online," said Alan Gould, IAG's Co-CEO. "We are very pleased to welcome JP, one of the brightest and most experienced executives in online advertising and branding."

Maheu holds an MBA from the Kellogg School at Northwestern; a Master of Science from Paris' Pierre et Marie Curie University and a Bachelor of Science from Paris Dauphine University. He is also an Adjunct Professor at Columbia's Graduate School of Business and a member of the New York City Investment Fund -- a venture capital organization that promotes entrepreneurship in New York City.

About IAG Research

IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, General Motors, Procter & Gamble, Verizon Wireless, Johnson & Johnson, Home Depot, VISA, Merck & Co., Paramount Pictures and major networks such as CBS, NBC, FOX, ESPN, and TNT/TBS.

For more information, please visit http://www.iagr.net/.

Source: IAG Research

CONTACT: Chris Savarese, MWW Group, +1-201-964-2405, csavarese@mww.com,
for IAG Research

Web site: http://www.iagr.net/

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