David Wyler Named Senior Vice President, General Manager of Consumer Panel IAG Research

David Wyler Named Senior Vice President, General Manager of Consumer Panel IAG Research

NEW YORK, Nov. 28 /PRNewswire/ -- IAG Research, the TV ad effectiveness ratings company, today announced that David Wyler has been promoted to Senior Vice President, and General Manager of the firm's consumer panel. Wyler has been with IAG Research for three years.

Most recently Wyler was Senior Vice President of IAG's network division where he developed and managed several of the firm's key network relationships. He contributed to the division's expansion which now boasts 17 major broadcast and cable networks as clients. Prior to his work with the network division, Wyler worked with some of IAG's earliest clients including Ford, General Motors, Burger King and Capital One.

"Increasingly marketers are turning to us to help them measure and value the evolving landscape of TV advertising, including cable VOD, mobile and the web. David's knowledge of the industry and how our network and advertiser clients use our effectiveness data, makes him the ideal candidate to help us expand our panel capabilities to capture these new forms of viewing," said Eric Gould, an IAG founder and CIO.

In addition to ad effectiveness and product placement measurement, IAG offers products that track on-air promotions and viewer intent for new and existing shows. IAG's Program Engagement measurement has been adopted by many in the industry as a new currency in the media marketplace.

Prior to joining IAG, Wyler held a variety of roles at PRIMEDIA Inc. He has also held senior positions at Zagat Survey, and Reuters and began his career in Research at CBS.

Wyler holds an MBA in General Management and Marketing from Columbia Business School and a Bachelor of Arts in American History from Columbia University.

About IAG Research

IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, General Motors, Procter & Gamble, Verizon Wireless, Johnson & Johnson, Home Depot, VISA, Merck & Co., Paramount Pictures and major networks such as CBS, NBC, FOX, ESPN, and TNT/TBS.

For more information, please visit www.iagr.net.

Source: IAG Research

CONTACT: Chris Savarese, of MWW Group, +1-201-964-2405,
csavarese@mww.com

Web site: http://www.iagr.net/

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