LA 18 KSCI-TV Partners With the Make-A-Wish Foundation(R) for the 2006 Holiday Wish-Granting Campaign, A Season of Wishes(TM)

LA 18 KSCI-TV Partners With the Make-A-Wish Foundation(R) for the 2006 Holiday Wish-Granting Campaign, A Season of Wishes(TM)

Southern California Leading Asian-Language Television Station to Share the Power of a Wish With the Southland's Diverse Multi-Lingual Communities During the Foundation's Holiday Season Campaign

LOS ANGELES, Nov. 28 /PRNewswire/ -- LA 18 KSCI-TV, California's leading Asian-language television station has partnered with the Make-A-Wish Foundation(R) of Greater Los Angeles to assist the Foundation in raising awareness and support for their holiday campaign, A Season of Wishes. As an official campaign partner, LA 18 will bring its multi-cultural viewers up close and personal with many of the heartwarming stories of Southern California wish children as their wishes are granted during the 2006 A Season of Wishes campaign.

"As the primary source of news and entertainment television for Southern California's vast and rapidly growing Asian language community, we are excited to be able to showcase the inspirational wish granting stories for our loyal viewers," said Joyce Shimazu, Director of Community Relations for LA 18. "Our viewers are very community oriented, and we anticipate they will respond very positively to these heartwarming stories of Southern California wish children."

"The power of a wish transcends across linguistic and cultural boundaries, and we are very grateful to LA 18 for helping the Foundation expand the reach of this important campaign to all of Southern California's diverse communities," said Kelli Seely, president and CEO of the Make-A-Wish Foundation of Greater Los Angeles.

Now in its second year, A Season of Wishes has expanded to provide all Southern California residents with numerous opportunities to witness the powerful impact that fulfilling a wish has on the lives of children battling life-threatening medical conditions. Through a series public wish grantings, including "Weekly Wish Nights at The Grove," Southern California wish children will have their most heartfelt wishes granted every Tuesday beginning November 21st.

About LA 18 KSCI-TV

LA 18 KSCI-TV has been broadcasting for nearly 30 years and serves Southern California's culturally diverse and multi-lingual communities. The AsianMedia Group owned and operated TV station produces and airs daily local programs in Mandarin, Korean, Tagalog, and Vietnamese. LA 18's over-the-air signal reaches 6.2 million TV households in Southern California. LA 18 is also carried by cable systems, DirecTV and DISH Network in the L.A. television market. In addition to its longstanding commitment and support for local community-based partners, LA 18 provides two free-to-the-public community events a year: Harvest Moon Festival and Lunar New Year Parade & Festival.

About the Make-A-Wish Foundation

The Make-A-Wish Foundation(R) grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Born in 1980 when a group of caring individuals helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 69 chapters in the U.S. and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants more than 12,500 wishes a year and has granted more than 141,000 wishes in the U.S. since inception.

For more information about your local Make-A-Wish Foundation chapter or to lend your support to the A Season of Wishes campaign go to www.seasonofwishes.org or call 1-888-217-WISH.

Source: Make-A-Wish Foundation of Greater Los Angeles

CONTACT: Shelley Ginsburg of Make-A-Wish Foundation of Greater Los
Angeles, +1-310-788-9474, sginsburg@wishla.org; or William Ostedt,
wostedt@ppmgcorp.com, or Lisa Townsend, ltownsend@ppmgcorp.com, both of The
Pollack PR Marketing Group, +1-310-556-4443, for Make-A-Wish Foundation of
Greater Los Angeles

Web site: http://www.aseasonofwishes.org/

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