XM Launches New Fall Marketing Campaign

XM Launches New Fall Marketing Campaign

Iconic Branding from Lowe New York Uses Animation and Music to Communicate the 'Joy of Discovery' with XM's 170 Channels of Programming

WASHINGTON and NEW YORK, Oct. 9 /PRNewswire-FirstCall/ -- XM, the nation's leading satellite radio service with more than 7 million subscribers, today launches a multi-platform marketing and branding campaign, the first from the company's new advertising agency for creative, Lowe New York. The new campaign will be integrated across an extensive marketing plan that includes network and cable television, print, interactive, direct marketing, retail and automotive channels.

The new creative will be featured in a series of television commercials that incorporates the XM logo "sound waves" in unique ways along with simple, line art drawings animated against a black backdrop and pulsing music. The first two spots, "Switch" and "Hair," debut this evening during Prime Time. They are also available for viewing at http://www.xmradio.com/on.

"Switch," is set to music from emerging artist Regina Spektor's single "Better," and reveals the world of XM to be "Surprising. New. Amazing." "Hair" follows the signature "waves" of XM's logo on a journey across the XM music dial, with music from Johnny Cash, punk band The Circle Jerks, Beethoven, 80's group Flock of Seagulls, Snoop Dogg and classical opera composer Ruggiero Leoncavallo. Both spots end with the line, "170 channels to find what turns you on. Are you on?"

"With our new campaign, Lowe succeeded in finding an elegant and flexible way to communicate XM's core consumer appeal of choice, simplicity and fun -- all at the touch of a button," said Nate Davis, President & COO, XM Satellite Radio.

"When you have the kind of innovative client that we have in XM, there's no limit to what an agency can do to impact their business," said Nancy Hill, CEO, Lowe New York. "XM represents a significant opportunity for us to demonstrate the way that Lowe is working these days: collaborative, flexible and responsive teams that generate bigger ideas and fantastic creative work across an infinite option of communications channels. We couldn't be happier."

About XM Satellite Radio

XM (NASDAQ:XMSR) is America's number one satellite radio company with more than 7 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM's 2006 lineup includes more than 170 digital channels of choice from coast to coast: the most commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Subaru, Suzuki and Toyota is available in more than 140 different vehicle models for 2006. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com/.

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 3-9-06. Copies of the filing are available upon request from XM Radio's Investor Relations Department.

First Call Analyst:
FCMN Contact: david.butler@xmradio.com

Source: XM Satellite Radio

CONTACT: Anne-Taylor Griffith, +1-212-708-6171,
annetaylor.griffith@xmradio.com or Chance Patterson, +1-202-380-4318,
chance.patterson@xmradio.com, both of XM Satellite Radio; or Kathleen Ruane of
Lowe New York, +1-646-329-4760, Kathleen.Ruane@LoweWorldWide.com

Web site: http://www.xmradio.com/

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