Gas Station TV Expands Offerings with Integrated Couponing

Gas Station TV Expands Offerings with Integrated Couponing

GSTV selects Gilbarco Veeder-Root's SMART Merchandising system to offer customers coupons at the gas island

DETROIT, Oct. 9 /PRNewswire/ -- Aimed at engaging the mobile consumer and driving retailer profits, Gas Station TV (GSTV) formally introduces integrated couponing, a service that combines customizable on-screen promotional messages with "on-demand" coupons that customers can print at the gas pump and redeem in the service station.

Powered by Gilbarco Veeder-Root's SMART Merchandising technology, GSTV advertisers with Encore 500 dispensers can now link their programming to special coupon offers that can be tailored to a specific location, time of day and immediate customer need. The coupons are printed directly at the pump, complete with a barcode that can be recognized by any store, QSR or carwash scanner.

"As an innovative marketing and media company, GSTV constantly searches for unique solutions to address the marketing needs of our advertisers and retailers," said David Leider, CEO, GSTV. "GSTV is the first to drive coupon offers through on-screen promotional messages displayed in full-motion video and stereo sound. The innovative combination of GSTV with the SMART Merchandising system is highly engaging and entices people to purchase."

Retailers actively using Gilbarco's SMART Merchandising system have reported increases of up to 10% in retail store sales and improved customer loyalty.

"Gilbarco's customers have seen tremendous results using their Encore fuel dispensers as merchandising devices," said Richard Browne, Vice President Marketing, Gilbarco Veeder-Root. "Valuable offers at the gas island drive fueling customers inside the retail store, and track-able coupons validate the effectiveness of the advertising. Gas Station TV's rich video content coupled with SMART Merchandising couponing is a winning combination for both our retailers and their customers."

GSTV delivers relevant and entertaining programming including local and national news, sports, weather and traffic information on 20" high-definition, daylight viewable LCD monitors embedded into gas dispensers. Programmable on a station-by-station basis, a portion of the programming on GSTV is dedicated to delivering messages that directly promote each retailer's convenience store offerings. With up to four customized, promotional messages airing during each customer's visit, GSTV enables retailers to convert the pay-at-the-pump customer into C-store purchasers.

A recent study conducted by Nielsen Media Research's New Media Services confirms that GSTV is a highly effective medium for engaging consumers, finding 77% of gas station consumers are watching the digital TV screens. The study also revealed that 89% intend to "watch or listen to GSTV" upon their next station visit. Advertising brand recall averaged an extremely high 40%.

GSTV is currently delivering local news, sports, weather and traffic to refueling motorists in the Atlanta, Dallas and Houston markets, and is rolling out to more than 7,000 screens across the top 15 markets in the U.S. by the end of 2007.

About Gas Station TV

GSTV is an IP-based digital television network offering ABC programming; local news, sports, weather and traffic; original content and advertising. GSTV also carries Amber Alerts and select PSAs as part of its programming. GSTV is building a national digital media network with compelling programming and unique advertising opportunities for the marketplace, and an unrivaled gas retailer consumer entertainment experience. Content programmed for a highly desirable, captive audience on the network can be specifically tailored to geography and time of day. GSTV has formed pre-eminent partnerships with ABC National Television Sales (a division of the Walt Disney Company), which will provide exclusive national sales representation for the network featuring select ABC content; Murphy Oil USA, Inc., the leader in the growing U.S. market of gasoline sales at non-traditional locations with over 900 stations located in Wal-Mart parking lots; Gilbarco, the world's largest provider of retail fueling equipment and technology; and Delphi Display Systems, the market leader in outdoor digital video display systems. With full motion video and audio, GSTV is a proven tool for enhancing the customer experience and increasing the revenue stream for participating gas retailers. Please visit http://www.gstv.com/ for more information.

Airfoil Public Relations - High Tech PR - http://www.airfoilpr.com/

Source: Gas Station TV

CONTACT: Keith Donovan of Airfoil Public Relations, +1-248-304-1455,
donovan@airfoilpr.com , for Gas Station TV

Web site: http://www.gstv.com/
http://www.airfoilpr.com/

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