There's a Sweet Surprise 'Over the Hedge'

There's a Sweet Surprise 'Over the Hedge'

Hostess(R) Debuts Limited-Edition Packaging and Promotion for Hit Movie DVD Release

KANSAS CITY, Mo., Oct. 9 /PRNewswire/ -- Packages of Hostess snack cakes are featuring a sweet surprise in connection with the October 17th DVD release of DreamWorks Animation's hit movie Over the Hedge -- the story of a group of charming and irreverent woodland creatures who learn the lessons of friendship as they learn to co-exist with -- and even take a bite out of -- this strange new world called suburbia.

Starting October 9, 2006 through October 28, 2006, specially marked multipacks of Hostess Twinkies(R), Cup Cakes and HoHos(R) will offer a $4 mail in rebate with purchase of the Over the Hedge DVD and 3 multipacks of specially marked Hostess products. The specially marked multipacks will be available nationwide and will be supported by a national free standing insert and in-store displays. For additional information or to obtain a rebate request form visit http://www.hostesscakes.com/.

"We are pleased to partner with DreamWorks on the DVD release of Over the Hedge as it provides a terrific opportunity for Hostess to introduce another compelling promotional program that will resonate with consumers, while contemporizing the iconic Hostess brand," said Kevin Kaul marketing director at Hostess.

DreamWorks animated adventure, Over the Hedge, features the voice talents of Bruce Willis, Steve Carell, and William Shatner

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R).

Source: Interstate Bakeries Corporation

CONTACT: Hannah Arnold or Casey DePalma, both of Linden Alschuler &
Kaplan, Inc. Public Relations, +1-212-575-4545, for Interstate Bakeries
Corporation

Web site: http://www.hostesscakes.com/

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