Red Bull Energy Drink selects BIG HOUSE for Its Cutting-Edge Multisensory Marketing Program - Red Bull MusicLabs

Red Bull Energy Drink selects BIG HOUSE for Its Cutting-Edge Multisensory Marketing Program - Red Bull MusicLabs

SAN FRANCISCO, Oct. 20 /PRNewswire/ -- Red Bull Energy Drink selects BIG HOUSE film and photography studio in San Francisco to host its cutting-edge multisensory marketing program, Red Bull MusicLabs, a state-of-the-art hands-on music lab for up-and-coming recording artists across the country.

The Red Bull MusicLab generates incredible word-of-mouth, creating grassroots enthusiasm among a major Red Bull customer segment. The MusicLab is known for its phenomenal list of participants, including such performers as Pete Rock, Khalafani, and George Clinton. A unique combination of high-profile musicians and local talent, the MusicLab consistently makes headlines in newspapers and magazines across the country.

Today's music scene is going through a major evolutionary shift. Red Bull's goal is to help music students navigate through it and empower them to push the evolutionary process forward themselves. The MusicLab gives stars in the making the push they often need to break out.

Each music production station used in Red Bull MusicLabs includes an Apple Computer laptop loaded with cutting-edge music production software and digital audio capabilities.

"We know how to do guerilla marketing," said Amy Chun, studio manager of BIG HOUSE Studio, "so a partnership with Red Bull Energy Drink made perfect sense. The fashion and photography businesses we're in are all about word of mouth. It's about doing something new and exciting, and having influencers experience it and spread the word around the world. We've build a global brand that way, and that's exactly how Red Bull's marketing strategy works."

BIG HOUSE Studios has a long history of helping major brands launch and implement cutting-edge marketing programs, including Lamborghini, eBay, and Belkin, among many others.

"BIG HOUSE Studio combines a full-service photography studio, unique digital capacities in our Innovation Lab, and a strategic location in the heart of San Francisco's SOMA district. That combination is ideal for clients like Red Bull who want to lead the way in a highly targeted, digitally empowered, event-driven marketing. There is no where else on the West Coast that rivals BIG HOUSE for that experience," said Chun.

BIG HOUSE Studio is celebrating its list of fall happenings with an advertising campaign launching in the November issue of 7x7 magazine (7x7mag.com) unveiling BIG HOUSE Studio images shot during the BIG HOUSE Siberian Odyssey (http://www.siberiarally.com/), which chronicled the Reggae singer Lenky's voyage across Siberia, broadcasted exclusively over the Internet in conjunction with Wired.com.

"BIG HOUSE's Siberian Odyssey was the match that started the Internet video fire phenomenon such as YouTube," said Alison McCondray, Wired.com's publisher at the time the Siberian Odyssey was broadcast in 2003. "Tens of thousands of people in Silicon Valley and all over the world said, 'If Jamaicans can shoot, edit, and broadcast high quality video over the Internet from the most remote and harshest place on the planet while racing old Russian SUVs, we can too.'"

BIG HOUSE Studio recently announced in connection with a planned sale of corporate assets (including select real and intellectual property) that it has retained The Camelot Group (http://www.thecamelotgroup.com/) as its sole financial and strategic advisor.

About BIG HOUSE Studio

Established in 1998 to capture the creative energy unleashed by the Internet and digital photography and film, BIG HOUSE Studio's exclusive client list includes many of the world's best-known photographers, a select group of local celebrities and executives, and a diverse array of global brands such as Adobe, Siemens, Forbes, Lamborghini, 7x7, Wired, GenArt, eBay, Williams-Sonoma, Pony, Adidas, and many others.

For more information on BIGHOUSE Studio, go http://www.bighousestudio.com/

About Red Bull MusicLabs

Red Bull MusicLabs is a music production workshop designed to provide experience for those individual who want to make and remix music. Today's music is going through a major evolution and our goal is to help you navigate through it and empower you to push the evolutionary process yourself.

For more information on Red Bull MusicLabs, go http://www.redbullmusiclabs.com/

First Call Analyst:
FCMN Contact:

Source: BIG HOUSE

CONTACT: Lawrence E. Penn III or Christopher Kula, both of The Camelot
Group International, LLC, +1-212-332-7599, for Big House

Web site: http://www.redbullmusiclabs.com/
http://www.siberiarally.com/
http://www.bighousestudio.com/

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