ImpreMedia Enters Magazine Market With Purchase of Vista Magazine, The No. 1 Spanish and English Language General Interest Magazine in the U.S.

ImpreMedia Enters Magazine Market With Purchase of Vista Magazine, The No. 1 Spanish and English Language General Interest Magazine in the U.S.

* Largest U.S. publisher of Spanish language newspapers extends its presence to all Top 10 Hispanic markets in the U.S with acquisition of Vista Magazine, which distributes 1 million copies per edition in 29 markets. ImpreMedia's publications now reach U.S. markets, which together are home to more than 26 million Hispanics - more than 60% of the total U.S. Hispanic population.

* This is the sixth company acquired by ImpreMedia and the second this year following the acquisition of La Prensa in Orlando and Tampa in January. The acquisition of Vista comes less than a week after ImpreMedia's launch of La Vibra, the nation's premier entertainment publication with a distribution of 530,000 copies in ImpreMedia's key markets as well as the launch of www.lavibra.com.

NEW YORK, Oct. 30 /PRNewswire/ -- ImpreMedia, LLC, the nation's leading publisher of Spanish language newspapers, announced today the acquisition of Vista Magazine, the No. 1 dual language general interest publication with 1 million copies distributed in 29 markets 11 times annually. This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa. The acquisition of Vista comes less than a week after ImpreMedia's launch of La Vibra, the premier entertainment publication with a distribution of 530,000 copies in ImpreMedia's key markets as well as the launch of www.lavibra.com.

Unmatched U.S. advertising footprint. "We are very excited to add Vista to our company," stated John Paton, Chairman and CEO of ImpreMedia. "By adding Vista, we now offer advertisers publications that can reach all Top 10 Hispanic markets in the U.S. This is an unmatched footprint which allows advertisers access to markets which are home to over 26 million Hispanics -- more than 60% of the U.S. Hispanic population."

Added Paton: "This is a first step for ImpreMedia into the vibrant Hispanic magazine field and we hope to expand that presence soon. We have the finest journalists producing original content working in Hispanic media today and the most knowledgeable and creative research and advertising sales people in the business. We will bring all of those resources to Vista and work with Publisher Gustavo Godoy and his team to successfully take Vista to its next stage of development."

Committed to serving the community through journalism. "Our team at Vista is excited about joining ImpreMedia and its family of quality publications. We remain committed to bringing our readers the superior journalism they have come to expect from us and we look forward to bringing many new innovations in the months to come," said Vista Publisher Gustavo Godoy.

Serving Advertisers' Needs. "With a magazine that's distributed through the newspaper, advertisers will be able to capitalize on the unique strengths of both media; one insertion would provide the lifestyle editorial and glossy reproduction of a magazine with the reach and immediacy of a newspaper, resulting in very efficient buys. This is just another example of ImpreMedia's relentless efforts to provide cost-effective solutions to advertisers seeking to reach the vibrant Hispanic market. Our publications and home-delivered Domingo newspaper network are already the biggest in the country. No other company can match our suite of print and online advertising solutions," said Erich Linker, Senior Vice President of National Advertising Sales for ImpreMedia.

Terms of the transaction were not disclosed.

About ImpreMedia:

ImpreMedia is the leading publisher of Spanish language newspapers in the United States. It publishes Spanish-language newspapers in six top Hispanic markets: La Opinion and La Opinion Contigo in Los Angeles, El Diario La Prensa and El Diario Contigo in New York, La Raza in Chicago, El Mensajero in the San Francisco Bay Area and La Prensa in Orlando and Tampa, the leading Spanish-language newspapers in their respective markets.

For more information:

Visit us at http://www.impremedia.com/ on the Web.

Source: ImpreMedia, LLC

CONTACT: Soizic Sacrez, +1-213-896-3616, soizic.sacrez@laopinion.com,
for ImpreMedia, LLC

Web site: http://www.impremedia.com/
http://www.lavibra.com/

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