Groove Mobile Powers Exclusive Premier of Shitdisco's New Single Reactor Party

Groove Mobile Powers Exclusive Premier of Shitdisco's New Single Reactor Party

Groove Mobile and The Orchard Leverage Mobile Phones to Promote New Single One Week Before Its Release in Stores

BEDFORD, Mass., Oct. 13 /PRNewswire/ -- Groove Mobile, the world's leading mobile music commerce platform, announced today the exclusive debut of Shitdisco's new single, Reactor Party. Beginning on October 16, one full week before its release in stores on October 23, UK music fans can purchase the new single using the Orange Music Player powered by Groove Mobile.

Distributed by The Orchard, the leading digital distributor for independent record labels, Shitdisco, on the Fierce Panda label, are leveraging the reach of millions of music fans that demand the latest new music on their mobile phones. Adding a new dimension to the way music is marketed, Shitdisco is introducing the new single, Reactor Party to a preexisting and highly motivated community of mobile music fans who can spread the word virally sharing music clips via text message using Groove Mobile's Tell-a-Friend feature.

"Shitdisco, the UK's hottest new talent, bring extreme energy to their music and are always looking for innovative ways to share their enthusiasm with music fans," stated Adam Sexton, Vice President, Marketing and Product Management, Groove Mobile. "Premiering singles on mobile phones is the best opportunity to bring new music direct to millions of fans who are constantly discovering the latest sounds and sharing them with friends."

Since debuting its first music platform in 2004, Groove Mobile has received awards and top ratings for ease of use and innovation from consumers, trade associations, industry analysts, magazines and Internet publications. Groove Mobile is also recognized for its industry leadership including powering the first US mobile music service, providing the first US dual download feature, creating the first music discovery recommendations based on purchase history, and the launching the first peer to peer sharing of music clips via text messaging.

ABOUT GROOVE MOBILE

Groove Mobile is the world's leading mobile music service. Groove Mobile's Complete Music Gateway includes Full Track Mobile Downloads, Peer-to- Peer Sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more. Last year, Groove Mobile powered the #1 rated mobile music service in the UK, and the first mobile music service in the US, Sprint's Music Store. Groove Mobile launched the world's first secure peer-to-peer distribution in the mobile space, with its pioneering Tell-a-Friend feature. Groove Mobile's direct download service is available in the US, Canada, Europe, and Australasia and provides access to music from EMI, Warner Music International, V2, Beggars Group, Digital Rights Agency, IRIS Distribution, IODA and the Orchard libraries. http://www.groovemobile.com/.

Source: Groove Mobile

CONTACT: US - Bennet Ratcliff, bennet@ratcliffstrategies.com,
+1-310-261-0408, UK - Adam Sexton, +44-786-694-7019, both for Groove Mobile

Web site: http://www.groovemobile.com/

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