Ellio's(R) New Microwave Cheese Pizza Satisfies Pizza Lovers in Just Three Minutes

Ellio's(R) New Microwave Cheese Pizza Satisfies Pizza Lovers in Just Three Minutes

Company Sponsors Interactive Music Contest in Conjunction With New Microwave Cheese Pizza Launch

CHICAGO, Oct. 5 /PRNewswire/ -- Ellio's(R), the No. 1 frozen pizza in the Northeast, is not just for ovens anymore. The pizza brand that parents know and love is introducing its new Microwave Cheese Pizza -- a simple, swift, and high quality snack for teens to keep hunger at bay.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061005/CGTH053 )

Ellio's Microwave Cheese Pizza delivers on all of the tasty reasons generations of pizza lovers continue to make Ellio's their go-to pizza: 100% real cheese, a signature sweet tomato sauce, and end-to-end toppings. With no trans fat, no preservatives, and no artificial flavors, Ellio's is a great tasting pizza that kids love and parents can feel good about feeding to the whole family.

"Between school, practice, and homework, family schedules are not showing any sign of slowing down," said Susan Pilcher, Ellio's brand manager. "We're thrilled to offer Ellio's New Microwave Cheese Pizza as a convenient, easy-to- cook meal or snack solution."

Ellio's New Microwave Cheese pizza is round, features a new hand-tossed style crust that cooks on a unique pop and lock heating tray and is crisp every time. Making pizza for more than 40 years, parents came of age with Ellio's and today they are buying Ellio's for their families. Check out Ellio's Microwave Cheese Pizza at a retailer near you. For more information on the Ellio's New Microwave Cheese Pizza, please visit http://www.ellios.com/ .

Teens Compete in Ellio's Rock Star Challenge

In conjunction with the introduction of the Ellio's New Microwave Cheese Pizza, the company is sponsoring the Ellio's Rock Star Challenge, the hottest online battle of the bands contest in the country. This interactive contest gives teens the opportunity to showcase their talent, listen to MP3s, cast votes for the next Ellio's Rock Star, and win a variety of prizes.

Music fans can go to elliosrockstar.com to listen to music and vote for their choice of who should be named the first Ellio's Rock Star. Voters automatically enter into a sweepstakes for an opportunity to win a 42'' Plasma Screen HDTV, a Gibson Les Paul Studio Guitar, Klipsch iGroove Stereo Systems, 30GB Apple iPods, iTunes gift certificates, and coupons for a free Ellio's Microwave Cheese Pizzas.

With the popularity of iTunes and new digital technology, more teens are turning to music as a passionate pastime. In fact, according to the Recording Industry Association, musical instrument sales reached an all-time high of over $7 billion in 2005, with guitars and drums leading the surge.

"Music provides a great creative outlet for teens. Parents are concerned with how their teens are spending their time, and music is an activity they can feel good about supporting," said Susan Pilcher, Ellio's brand manager. "The Ellio's Rock Star Challenge extends that idea by offering a chance for teens share their music with new audiences and creatively channel their time and energy."

In addition to voting online, teens can also play our instant win game for the opportunity to win prizes from Ellio's. By simply entering the special Rock Star code number on the inside of your specially marked Ellio's Microwave Cheese Pizza package you'll know instantly whether you've won or not. It's that easy! For more information about the Ellio's Rock Star Challenge, please visit http://www.elliosrockstar.com/ .

Ellio's is a registered trademark of McCain Foods Limited, a privately owned Canadian multinational manufacturer of frozen and non-frozen food products with more than 55 plant operations on six continents and annual sales of more than $5.6 billion. McCain Foods is the world's largest producer of French fries and potato specialties, and a manufacturer of pizza, appetizers and snack foods, vegetables, juices and beverages, entrees, oven meals, desserts and other quality products.

McCain Foods USA Inc., the United States subsidiary of McCain Foods Limited, has four major potato-processing facilities and six other manufacturing operations in seven states.

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061005/CGTH053
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Ellio's(R)

CONTACT: Jennifer Davis, SCC|Grossman Public Relations, +1-312-464-1666,
or Jennifer@sccadv.com

Web site: http://www.ellios.com/
http://www.elliosrockstar.com/

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