Creative Supports the National Breast Cancer Foundation in Conjunction With Launch of Pink ZEN V Plus 2GB MP3, Photo and Video Player

Creative Supports the National Breast Cancer Foundation in Conjunction With Launch of Pink ZEN V Plus 2GB MP3, Photo and Video Player

Pink Version of Award-Winning ZEN V Plus Launched During Breast Cancer Awareness Month to Help NBCF Promote Breast Cancer Education

MILPITAS, Calif., Oct. 24 /PRNewswire-FirstCall/ -- Creative (NASDAQ:CREAF), a worldwide leader in digital entertainment products, today announced its support of the National Breast Cancer Foundation, Inc. (NBCF) along with the introduction of a Special Edition Pink ZEN V Plus 2GB MP3, photo and video player with built-in FM radio.

"Creative is proud to support the National Breast Cancer Foundation in conjunction with the launch of a Special Edition Pink ZEN V Plus during Breast Cancer Awareness month. We're joining forces with the NBCF to help educate women about adopting healthy lifestyle habits that decrease the risk of breast cancer and to underscore the importance of early detection, diagnosis and treatment," said Lisa O'Malley, senior brand manager of portable media players at Creative. "Creative is dedicated to helping the NBCF promote breast cancer education and awareness and honoring all the people whose lives have been affected by breast cancer."

"Tiny MP3 players that put music, photos and video at your fingertips are really hot these days. We're especially excited about the impact that Creative launching this Special Edition Pink ZEN V Plus will have in helping the National Breast Cancer Foundation in its mission to save lives through breast cancer education and programs that provide for the screening of underserved women," said Kevin Hail, chief operating officer of the National Breast Cancer Foundation. "Every time someone turns on their pink Creative ZEN V Plus to enjoy music, photos and video, we want them to think about taking charge of breast health, either their own or that of the women they love."

The Special Edition Pink ZEN V Plus includes all of the following features:

* The smooth contours and tiny size of the ZEN V Plus enable it to fit
naturally in your fingertips or to tuck away easily in a small pocket
or purse.

* Special coating on the entire player helps prevent scratching.

* Vibrant 1.5-inch color OLED screen for stunning video, digital photos,
color menus and album art.

* Music subscription support from major services such as Yahoo! Music
Unlimited, Urge, Napster To Go and Rhapsody To Go, as well as support
for Audible audio books and pay-per-download services including
Soundbuzz.

* Built-in FM radio with 32 station presets.

* A voice recorder for capturing notes or lectures.

* Syncs with Microsoft Outlook -- includes a built-in organizer with
Calendar, Contacts and Tasks.

* Direct CD Recording -- with line-in connection and a Sync Track button
to separate different songs recorded from an entire CD.

* Incorporates the popular "ZEN Patent" user interface for intuitively
accessing music, photos, video and color menus and displaying album
art.

Pricing and Availability

The Special Edition Pink ZEN V Plus 2GB player will be available for preorder on us.creative.com in October for US$139.99. It will be available next month at Amazon.com, Buy.com, Discovery Channel Stores, Fry's Electronics, J&R MusicWorld, and Wal-Mart.com. In Canada, the Special Edition Pink ZEN V Plus will be available at Best Buy and Future Shop. For more information on Creative products, please visit www.us.creative.com .

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster(R) sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high- quality digital entertainment -- anytime, anywhere.

This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd. in the United States and other countries. All other trademarks are the property of their respective owners.

Source: Creative Technology Ltd.

CONTACT: Lara Vacante of Creative Labs, Inc., +1-408-546-6732, or
lara_vacante@creativelabs.com

Web site: http://www.creative.com/
http://www.us.creative.com/

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