AT&T Blue Room Continues to Deliver the Ultimate Live Webcast Experience With Vegoose 2006 Performances

AT&T Blue Room Continues to Deliver the Ultimate Live Webcast Experience With Vegoose 2006 Performances

One of the Nation's Fastest-Growing Live Music Webcast Sites Also Breaking New Ground Through Unique MySpace Promotion

SAN ANTONIO, Oct. 24 /PRNewswire-FirstCall/ -- What happens in Vegas, will be streamed across the Web. Building on a reputation for leadership in delivering the best in webcast music content, AT&T Inc. (NYSE:T) announced today that the AT&T blue room music site will give fans unprecedented front- row access to Vegoose 2006 live from Las Vegas. The initiative will include big-name performances, a 24-hour streaming radio station featuring interviews and shows by past and present Vegoose artists and an innovative MySpace promotion designed to drive traffic to the AT&T blue room webcast.

On Oct. 28 and 29, the AT&T blue room will feature exclusive performances from some of the more than 30 bands taking part in this year's Vegoose. To date, artists scheduled to be featured live in the blue room include The Black Crowes, Widespread Panic, Damian "Jr. Gong" Marley, Phil & Trey, The Keller Williams Incident, Gomez, Galactic, Medeski Martin Wood, Maceo Parker, Rhythm Devils, Toubab Krewe, Money Mark, Guster, Built to Spill and Yonder Mountain String Band. Webcasts will run from 2 p.m. to 12:30 a.m. Central time each day. Following the event, much of the content will be archived on the blue room site, allowing fans to relive their favorite festival performances. Fans can also listen to blue room radio on the site, a 24-hour streaming station featuring interviews and performances with past and present Vegoose artists. For the first time, along with event producers Superfly Productions and AC Entertainment, AT&T will feature 30-second live, streaming previews of some of the featured performances through banners on the MySpace home page. The live showcase banners will run all day on Saturday, Oct. 28.

"Since its launch 18 months ago, AT&T blue room music has been a shining example of how the company is creatively connecting with consumers -- giving them access to the exclusive content they want -- while highlighting all the best products and services that AT&T has to offer," said Dan York, head of Programming-AT&T. "We will continue to explore unique and innovative ways of reaching out to consumers and promoting the AT&T brand, including being the first to stream live content through MySpace banner ads."

The AT&T blue room music ( http://www.attblueroom.com/music ) is AT&T's groundbreaking online portal featuring exclusive musical content -- such as in-studio interviews, live performances and unedited commentary by chart- topping artists -- and is one of the fastest-growing live webcast sites in the industry. So far this year, the 2006 blue room lineup has featured webcasts from some of the biggest names in music festivals, such as the Coachella Valley Music and Arts Festival, the Bonnaroo Music and Arts Festival, Lollapalooza 2006 and Austin City Limits Music Festival. AT&T blue room music was also the exclusive host of footage from the 2006 official Fashion Rocks(TM) Elton John pre-party and Fashion Rocks(TM) concert.

AT&T blue room music is part of the AT&T blue room ( http://www.attblueroom.com/ ), which brings together tailgaters, music fans, gaming junkies, and even the celebrity-obsessed through a single online portal housing AT&T's exclusive sports, music, gaming and entertainment content. Launched in Oct. 2006, the new AT&T blue room gives fans access to live performances, candid interviews, celebrity-athletes, and unedited commentary on everything from music to politics to celebrities as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences. The site will also help fuel sales and demonstrate how key products and services, such as AT&T Yahoo!(R) High Speed Internet and Cingular Wireless, can meet the increasing consumer demands for value, choice and convenience. To experience the AT&T blue room, visit http://www.attblueroom.com/ .

For more information on this year's Vegoose 2006, visit http://www.vegoose.com/ .

This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss .

About AT&T

AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 58.7 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com/ .

All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.

First Call Analyst:
FCMN Contact:
Web sites: http://www.att.com
http://www.attblueroom.com
http://www.vegoose.com
http://www.attblueroom.com/music

Source: AT&T Inc.

CONTACT: Tiffany Nels, AT&T Inc., +1-512-963-6357, or tnels@attnews.us

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