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Tuesday, October 31, 2006

And Then There Were Three ...

And Then There Were Three ...

The Votes Are in and America Has Chosen the Finalists in the $25,000 Snickers(R) 'Satisfaction Sing-Off' Contest

Satisfectellent Songwriters Off to L.A. to Compete Live in Front of Nick Lachey

HACKETTSTOWN, N.J., Oct. 31 /PRNewswire/ -- Snickers(R) announced today the three talented singer/songwriters who America has chosen as finalists in the Snickers(R) "Satisfaction Sing-Off" competition. The finalists will enjoy a trip to Los Angeles where they will perform their song live at the famous House of Blues on Sunset Boulevard in Hollywood on November 8, 2006. Singing sensation and lifetime Snickers(R) fan Nick Lachey will serve as the celebrity judge who will help decide the ultimate winner to be awarded a grand prize of $25,000.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060912/NYTU094LOGO )

"More than 88,000 Americans visited snickerssatisfies.com to review the entries and last week America voted to find the three semifinalists who will compete in the finals," said Vic Walia, senior brand manager, Snickers(R) Brand, Masterfoods USA. "Now, it's up to the final three to impress the judges with their live performances in L.A. We're excited that Nick Lachey, a talented artist and true fan of Snickers, will help us determine who will walk away with $25,000."

America selected the three finalists' video entries through online voting at http://www.snickerssatisfies.com/ . Ten semifinalists were chosen for their creative and clever integration of Snickers(R)' four satisfying ingredients -- peanuts, chocolate, caramel and nougat -- into their songs. Overall musical talent, originality and dramatic performance were also part of the judging process.

From the east to the west coast, the three finalists chosen by America used interesting word play with the four ingredients in their lyrics and displayed dramatic performances that ranged from chocolate warriors to ukulele-playing super heroes to a garage rock band.

The three finalists are:

NAME HOMETOWN ENTRY

Michael Beaudoin Scarborough, ME SUPER SNICKERS(R) BAR
< http://www.youtube.com/watch?v=Bl3QLXyhhx0 >

Matt Sisco Oak Ridge, NJ CHOCOLATION!
< http://www.youtube.com/watch?v=ucaVnyfSlPI >

Louis Yoelin Los Angeles, CA I LOVE MY SNICKERS(R) CANDY BAR
< http://www.youtube.com/watch?v=pQBfti15s4o >

About Masterfoods USA

Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 8,000 associates in the United States, with 39 facilities nationwide. The company owns some of the world's favorite brands including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, WHISKAS(R) Brand Food for Cats.

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060912/NYTU094LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Masterfoods USA

CONTACT: Kristi Ledford of Masterfoods USA, +1-770-704-5439,
kristi@wonderpr.com , or Tammy Kotula of Weber Shandwick, +1-312-988-2096,
tkotula@webershandwick.com

Web site: http://www.snickerssatisfies.com/

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