Over 75 Hours of Music Programming Across MTV, MTV2, mtvU and MTV Overdrive During 'Spankin' Free Music Week' - September 25th Thru September 29th

Over 75 Hours of Music Programming Across MTV, MTV2, mtvU and MTV Overdrive During 'Spankin' Free Music Week' - September 25th Thru September 29th

Special Music Week to Feature Live Dual Screen on TRL and MTV Overdrive Featuring Performances by Fergie, Nelly Furtado, The Killers, JoJo And The Game, With Appearances by Tenacious D, Ludacris, Diddy, AFI, James Blunt, Vanessa Hudgens, Chingy, Evanescence, Jesse McCartney & More

Free Downloads and Artists' Playlists Available Throughout the Week on URGE, MTV Networks' Digital Music Service

NEW YORK, Sept. 21 /PRNewswire/ -- MTV: Music Television today announced the line-up for "Spankin' Free Music Week" -- the network's annual nod to the best in music. From Monday, September 25th to Friday, September 29th, every channel, platform and network of MTV including MTV Overdrive, MTV.com, MTV2, mtvU and more will collectively team up to showcase the hottest music and artists for over 75 hours of music programming. In addition, MTV will offer simultaneous live coverage of "Total Request Live", on-air and on MTV.com. "Spankin Free Music Week" will offer music lovers FREE music, FREE giveaways and much more ...

In addition, URGE, MTV Networks' new digital music service, will offer exclusive downloads of artists such as Diddy, Chingy, Pink, Vanessa Hudgens, Jet, M. Ward, Silversun Pickups and Tapes 'N Tapes beginning on September 25th. The tracks will be available exclusively on URGE for free download for 24-hours. Following the free promotion, URGE users will be able to buy the track for 99 cents, or download it as part of their URGE subscription. In addition, URGE features celebrity playlists by -- and features on -- "Spanking Free Music Week" artists, including Ludacris, My Chemical Romance, James Blunt, AFI, Nelly Furtado, The Killers, Jesse McCartney and JoJo.

* "Total Request Live" -- Weekdays at 3:30pm ET/PT
Hosted by MTV VJs Damien Fahey, Vanessa Minnillo, Susie Castillo,
Stephen Colletti and La La Vazquez, this special week has some of the
hottest stars in the world of music visiting the MTV studios. Set to
perform live are Fergie, Nelly Furtado, The Killers, JoJo and The Game
and more with special appearances by Tenacious D, Diddy, AFI, Jesse
McCartney, Vanessa Hudgens, Chingy, Evanescence, James Blunt and
Ludacris, who will co-host TRL on Tuesday, September 26th. Viewers can
also catch hot new video premieres by Panic! At The Disco, AFI, James
Blunt, Tenacious D and more. In addition, each day during TRL, audience
members and viewers will have the opportunity to receive free downloads
and playlists from URGE, free movie screenings and much more.

* MTV Overdrive -- http://www.overdrive.mtv.com/
During "Spankin Free Music Week", Overdrive will offer exclusive live
stream performances, backstage interviews with TRL guests, an exclusive
Overdrive appearance by Cartel, and daily in depth on demand content.

* "Sucker Free" -- Weekdays at 7pm ET/PT
"Sucker Free" kicks off "Spankin' Free Music Week" on Monday, September
25th and will be hosted by DJ Cipha Sounds. Everyday "Sucker Free"
brings you the hottest "Rap Across The Regions". Each day, will focus on
the hottest artists and videos in different areas across the country.
Viewers will see artists such as The Game, Lupe Fiasco, Ludacris, Diddy,
50 Cent, Lloyd Banks, Jibbs. In addition, there will be tons of video
premieres from Snoop Dogg, Jim Jones, Lil' Scrappy, Chingy, Mary J.
Blige, Kelis & Nas, Young Dro, Akon f/ Eminem and more!! And if that's
not enough for you "Sucker Free" will have FREE music, FREE giveaways
and FREE access to the hottest hip hop line-up anywhere. Check out what
will be happening everyday:

Monday 9/25 -- "Sucker Free" is taking it to the Midwest with an
exclusive performance from Chingy. Plus Jibbs and Hector El Father are
coming through. And check out Lupe Fiasco as he gives viewers a tour of
his hometown of Chicago on the day of his album release.

Tuesday 9/26 -- It's back to the east coast and New York City, and
"Sucker Free" has a huge line-up -- Jim Jones is talking about his
banger "We Fly High", Plus G-Unit's Rotten apple Lloyd Banks is coming
through and 50 Cent introduces us to the newest member of G-Unit, Hot
Rod.

Wednesday 9/27 -- Watch as "Sucker Free" goes West with The Game...and
Snoop Dogg shows viewers the ropes in the LBC.

Thursday 9/28 -- "Sucker Free" closes out the week big with some of the
biggest names in the game from the South. Ludacris, Young Buck and Lil'
Scrappy will all hit the set, plus we've got a huge performance from the
man whose girl got a girlfriend...Young Dro.

"The Life & Rhymes of ... "

"The Life & Rhymes of ... " an explosive new breed of hip-hop biography that takes viewers deep inside the minds of today's hottest MCs. Each episode of the half hour series features a different rapper at the top of the hip-hop game, telling the stories behind the lyrics that are blasting out of radios across the country. Life & Rhymes will match the fast-paced, attention-deficit attitude of mix tapes by inter-cutting anecdotes, background stories and personal insights with live performances. As the show unfolds, we'll gain fresh understanding of the inner workings of each artist's personal approach to making music, and decode some of the hidden meanings of rap's most famous lyrics. "The Life and Rhymes of ... " will be like an all access pass, taking fans behind the scenes and back in the day, to a world that's never before been revealed.

* "The Life & Rhymes of Ludacris" -- Monday, September 25th at 8pm ET/PT
On this episode Ludacris takes us inside his newly buzzed dome, and
explains how he went from being a local Atlanta radio DJ to the playa at
the forefront of the dirty south sound -- and what he had to get off his
chest with his new album, Release Therapy.

* "The Life & Rhymes of Snoop Dogg" -- Friday, September 29th at 8pm ET/PT
On this episode Snoop breaks down the path of the ultimate O.G., and how
he went from rocking gang colors to the ultimate pimp threads. It's an
epic tapestry that leads right up to his new album, The Blue Carpet.

* "MTV Live Leak -- The Killers" -- Friday, September 29th at 11pm ET/PT
"The Killers Live Leak" will feature the band as they debut their highly
anticipated upcoming album, Sam's Town, live from MTV's Times Square
studio. "The Killers Live Leak" will also air on MTV2 and MTV Overdrive.

MTV2 will celebrate "Spankin' Free Music Week" with:

* "Sucker Free Sunday" -- September 25th at 12pm ET/PT
Ludacris kicks off the week, with Sucker Free Sunday during which SFS
rolls out Sucker FREEstyles. Over the course of "Sucker Free Week"
viewers can check out 8 original freestyles from artists including Lil
Jon, Lupe Fiasco, Chamillionaire, Snoop Dogg and Rick Ross.

* "Sucker Free" -- Weekdays at 8pm ET/PT
During the course of "Spankin' Free Music Week" Sucker Free will be
hosted each day by a different hot hip-hop artist.

September 25th -- Yung Joc
Check out as Yung Joc talks about his favorite new artists, Young Dro
and Danity Kane, his favorite places to discover new music online and
his first big break playing at The Royal Peacock in Hotlanta.

September 26th -- Chamillionaire
Chamillionaire gives advice for up and coming rappers, discusses his
thoughts on fellow MC, Yung Joc, and gives the lowdown on where to
find the hottest new mixtapes.

September 27th -- Rick Ross
Rick Ross discusses his success and how his album Port of Miami
debuted at #1, where to find the hottest kicks in Miami, how to pick
up the ladies, and shows off his "bling"

September 28th -- Lil' Scrappy
Lil' Scrappy ends the week on Sucker Free by talking about his rumored
collaboration with Eminem, his favorite new artists and his upcoming
album, Bred2Die, Born2Live.

* "T-Minus Rock" -- Weekdays at 2pm ET/PT
On the eve of the release of their highly anticipated sophomore album,
Sam's Town, hot Vegas rockers, The Killers, take over the MTV2 airwaves
by hosting T-Minus Rock.

* "Unleashed" -- See below for dates
MTV2 will "unleash" new music videos from some of the hottest artists on
the network that will premiere in heavy rotation throughout the day.
Video premieres include:

September 25th -- Tenacious D: "The Pick of Destiny"

September 26th -- AFI: "Love Like Winner"

September 29th -- Gnarls Barkley: "Gone Daddy Gone"

* "Makes The Video" -- See below for dates and times
Throughout "Spankin' Free Music Week", MTV2 will debut all new episodes
of "Makes The Video" as MTV2 cameras go behind the scenes as some of the
biggest artists in music make their next music video masterpiece.
Episodes include:

-- "Tenacious D: Makes The Video" -- September 25th at 10am ET/PT

-- "AFI: Makes The Video" -- September 26th at 10am ET/PT

-- "Xzibit: Makes The Video" -- September 27th at 10am ET/PT

-- "+44: Makes The Video" -- September 28th at 10am ET/PT

-- "Jim Jones: Makes The Video" -- September 29th at 10am ET/PT

mtvU will celebrate "Spankin' Free Music Week" with:

* Free URGE downloads of "mtvU Freshmen Five" artists. Every day during
"Spankin' Free Music Week," URGE will offer up a new free download from
a Fall 06 "mtvU Freshmen Five" artist, which this semester includes
Tapes n' Tapes, !Forward, Russia!, Silversun Pickups, Mayday! and Shiny
Toy Guns.

* Exclusive, free video premiere every day -- on-air, online and on
wireless. Each day, on all its platforms, mtvU will debut a brand new
video from an up-and-coming artist making waves on the college scene.

* "Backstage Pass". On-air and online, mtvU will premiere three new
episodes of "Backstage Pass," where hot emerging artists answer college
students' burning questions submitted via mtvU.com. College favorites
M. Ward, Jurrasic 5 and Silversun Pickups will be featured during
"Spankin' Free Music Week" and also pick a batch of their favorite
videos, available exclusively on mtvU.com.

As part of "Spankin' Free Music Week" MTV will run several promotions:

* MTV is creating thousands of Spankin' Free USB keychains to be
distributed at concerts and events in various cities. Recipients will
be able to download Urge, and get 2-3 free songs each day offered by
Urge the week of September 25th thru September 29th. It's as simple as
Plug in. Download Urge. Get free music. Then use the 64MB USB to store
your free music from MTV!

* MTV will run a trip promotion in national radio markets. Winners will be
flown to New York, put up in a swanky Times Square Hotel, given $200
cash to spend on anything they please, and receive an exclusive Spanking
Free Prize Pak; all in the spirit of FREE! And of course, they will
attend "Spankin' Free Music Week" on TRL. A few of the radio stations
scheduled to participate in promotion are: WIOQ/Philadelphia,
WPRO/Providence, WJMN/Boston, KDWB/Minneapolis and KKRZ/Portland. In
addition to the national radio promotion, MTV will run a local promotion
with hometown radio stations Z100 & Power 105 where listeners will be
able to call in to win tickets to TRL from 9/19 thru 9/22.

The official sponsors of "Spankin' Free Music Week" are Nissan, and Wendy's.

URGE, available at http://www.urge.com/, features an array of exclusive tracks and editorial across all musical genres. With more than 2 million songs, 18 genres, countless styles, extensive editorials, and exclusives from MTV, VH1, and CMT, URGE makes it easy to enjoy, explore, and get music for your PC or portable music players through a la carte purchases or unlimited subscription downloads.

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV

CONTACT: Melissa Barreto, +1-212-846-7226, Melissa.Barreto@mtvstaff.com,
or Andrea Manning, 212-846-4140, Andrea.Manning@mtvstaff.com, both of MTV

Web site: http://www.overdrive.mtv.com/
http://www.urge.com/

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