Atari and Marc Ecko's 'Getting Up: Contents Under Pressure' Wins Video Music Award

Atari and Marc Ecko's 'Getting Up: Contents Under Pressure' Wins Video Music Award

MTV Awards Game With Best Soundtrack

NEW YORK, Sept. 1 /PRNewswire-FirstCall/ -- One of the world's most recognized brands and leading third-party video game publisher, Atari, Inc. (NASDAQ:ATAR) and Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands, today celebrated as recipients of an MTV Video Music Award. Marc Ecko's Getting Up: Contents Under Pressure was named as winner of the first-ever Best Video Game Soundtrack category at last night's annual video music awards show. Marc Ecko's Getting Up: Contents Under Pressure is a broad-based action-adventure game inspired by graffiti and its historically rich and diverse culture.

Marc Ecko's Getting Up: Contents Under Pressure soundtrack features an array of licensed music and various original tracks, including an exclusive version of Notorious B.I.G.'s "Who Shot Ya," remixed by Serj from the band System of a Down; "Clik, Clak, and Spray" from Pack FM; "Book of Judges" from Pharoahe Monch; and "Getting Up Anthem: Part 1," performed by legendary Hip-Hop artist Rakim and Talib Kweli, the voice of the game's lead character, Trane.

Commenting on the soundtrack, Marc Ecko, executive creative director for Marc Ecko's Getting Up: Contents Under Pressure, stated, "On behalf of the entire Getting Up team, we are extremely grateful to MTV and the voting public for acknowledging our efforts to do something new and exciting with in-game music, and to Atari for making this happen. Thanks to RJD2, Diddy, Corey Smith, Serj, Rakim, Talib Kweli, Fort Minor, and all of the other amazing talent who came together for this project, and to the entire gaming community for allowing us to step in and cause some creative disruption. We are proud to have raised the bar for future gaming soundtracks."

In addition to the four original tracks, the Marc Ecko's Getting Up: Contents Under Pressure soundtrack features an eclectic array of original scoring and licensed music. RJD2, who won the 2005 PLUG "DJ Album of the Year" award, composed the in-game score. The RZA, the critically acclaimed leader of Wu-Tang Clan, composed an exclusive remix for one of the game's cinematic videos. DJ Nature, a notable club DJ, contributed several original tracks for the game. Licensed music in the game includes:

* Fort Minor - "There They Go"
* Mobb Deep - "Shook Ones Part 1" and "Survival of the Fittest"
* Big Mama Thorton - "I Smell a Rat"
* Jane's Addiction - "Mountain Song"
* Roots Manuva - "Too Cold" and "Chin High"
* Sixtoo - "Boxcutter Emporium"
* DJ Vadim - "Aural Prostitution"
* Liquid Liquid - "Cavern"
* Bohannon - "Save Their Souls"
* Glen Brown and King Tubby - "Version 78 Style"
* Eddie Kendricks - "My People Hold On"
* Grand Wizard Theodore - "Subway Theme"
* Bloc Party - "Helicopter"
* Polyrhythm Addicts - "Motion 2000"
* Del The Funky Homosapien - "Catch a Bad One"
* Eric B and Rakim - "Follow the Leader"
* Nina Simone - "Sinner Man"
* Rhymefest - "Wanted"
* Thomas Rusiak - "Throne of Redemption"
* Kasabian - "Club Foot"

Developed by The Collective, Marc Ecko's Getting Up: Contents Under Pressure was released in February 2006 for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game and entertainment system from Microsoft and Windows. A mobile version is also available through Glu Mobile. For additional information on the game, please visit the Web site www.gettingup.com .

About Marc Ecko Enterprises

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. Since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd.(R) men's and Eckored(R) women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more. Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action sports- inspired clothing and accessories); and Avirex(R) Sportswear Collection (a mid-tier brand launched Spring 2005). The Company also publishes Complex(R) magazine, a men's consumer magazine with a rate base of 330,000, and developed Marc Ecko's Getting Up: Contents Under Pressure(TM), the first truly authentic video game based on street culture and graffiti art launched February 2006. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 37 of its own retail stores across the country. For additional information, please visit www.marceckoenterprises.com .

About The Collective

Part of Foundation 9 Entertainment (www.F9E.com), the largest independent game developer in North America, The Collective is a leading developer of console video games, and known for groundbreaking third-person action adventure games, including the critically acclaimed Indiana Jones and the Emperor's Tomb(tm), Buffy the Vampire Slayer(tm) and Star Wars Episode III: Revenge of the Sith(tm). The Collective is based in Newport Beach, CA and can be found on the web at: www.collectivestudios.com .

The Collective, along with Backbone, Pipeworks, ImaginEngine, and Digital Eclipse make up Foundation 9 Entertainment. The company's studios have developed more than 250 titles, including more than 50 in 2004 alone. Foundation 9 Entertainment employs more than 325 employees, and has offices in Los Angeles, Newport Beach, Emeryville, Vancouver, Boston, Eugene, and Honolulu. For more information on Foundation 9 Entertainment, please visit: www.F9E.com .

About Atari

New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining franchises such as The Matrix(TM) (Enter The Matrix and The Matrix: Path of Neo) and Test Drive(R); and mass-market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com .

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

All other trademarks are the property of their respective owners.

Source: Atari, Inc.

CONTACT: Andrea Schneider of Atari, Inc., +1-212-726-4259,
Andrea.schneider@atari.com; Clint Cantwell of Marc Ecko Enterprises,
+1-917-262-1110, clintc@ecko.com

Web site: http://www.atari.com/
http://www.gettingup.com/
http://www.marceckoenterprises.com/

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