Nielsen Media Research Reports Local TV Household Estimates for 2006-2007 Television Season

Nielsen Media Research Reports Local TV Household Estimates for 2006-2007 Television Season

NEW YORK, Aug. 31 /PRNewswire/ -- Nielsen Media Research today released updated television household estimates -- called universe estimates -- for Hispanic, African-American and Asian-American TV households in its 210 local television markets, also called Designated Market Areas (DMAs). Nielsen's updated estimates reflect the rapid growth of ethnic populations in numerous local markets, and will be used for commercial advertising purposes for the 2006-2007 television season. (Editor's note: These are not demographic population estimates. These data are ethnic TV household rankings.)

Within the African-American household estimates, there was no change within the top ten DMAs. New Orleans experienced a drop in African-American television households, declining from 16th to 23rd place. This enabled Charlotte, San Francisco, Birmingham, Orlando and Richmond to elevate their DMA levels within the top 25 television markets. Reno experienced the largest increase in ranking, jumping 11 places.

In the Hispanic household estimates, the top ten DMAs remained the same as last year, although most of the top markets grew in the number of TV households. Atlanta increased 3 ranks from 24 to 21. El Paso and Tucson experienced a modest decrease in television households, though the markets remain in the top 25.

Houston entered the top 10 DMA ranking among Asian-American households, overtaking Boston which dropped to number eleven. Most of the top Asian markets grew in the number of households, and Reno jumped 16 spaces on the list of top local Asian markets.

For more detailed information on these Universe Estimates, which become effective on September 23, 2006 please see:

African-American: http://www.nielsenmedia.com/nc/nmr_portal/pubdoc?guid=a3b8f6fdfa46d010VgnVCM100000ac0a260aRCRD

Hispanic: http://www.nielsenmedia.com/nc/nmr_portal/pubdoc?guid=aeeaf6fdfa46d010VgnVCM100000ac0a260aRCRD

Asian-American: http://www.nielsenmedia.com/nc/nmr_portal/pubdoc?guid=1f269a6d4846d010VgnVCM100000ac0a260aRCRD

Nielsen Media Research annually reports television household estimates each September based on information from a variety of sources, including Claritas (a leading provider of demographic data), the United States Census Bureau, and Nielsen's own television samples.

The following three tables identify the top ten DMAs among African-American, Hispanic, and Asian-American TV households.

Top Ten Markets Ranked by African-American Homes

2006 2007
African African
American American
Rank DMA Name TV Homes TV Homes

1 New York 1,292,420 1,259,540
2 Chicago 591,200 598,370
3 Atlanta 534,190 597,070
4 Washington, DC (Hagrstwn) 528,150 546,800
5 Philadelphia 511,900 524,770
6 Los Angeles 485,720 487,000
7 Detroit 390,670 392,620
8 Houston 326,730 337,550
9 Dallas-Ft. Worth 318,110 331,330
10 Miami-Ft. Lauderdale 297,630 295,100

Top Ten Markets Ranked by Hispanic Homes

2006- 2006 Hispanic 2007 Hispanic
2007 Designated Market Area TV Homes TV Homes

1 Los Angeles 1,741,860 1,775,100
2 New York 1,218,940 1,190,410
3 Miami-Ft. Lauderdale 623,310 625,280
4 Houston 472,690 492,360
5 Chicago 438,490 454,050
6 Dallas-Ft. Worth 413,030 431,560
7 San Antonio 352,910 356,930
8 San Francisco-Oak-San Jose 332,460 340,200
9 Phoenix (Prescott) 317,480 332,510
10 Harlingen-Wslco-Brnsvl-McA 262,970 268,650

Top Ten Markets Ranked by Asian-American Homes

2006 Asian TV 2007 Asian TV
Rank Designated Market Area Homes Homes

1 Los Angeles 633,810 669,390
2 New York 555,960 564,370
3 San Francisco-Oak-San Jose 460,600 482,320
4 Honolulu 220,460 220,330
5 Chicago 166,460 166,080
6 Washington, DC (Hagrstwn) 145,880 152,880
7 Seattle-Tacoma 124,570 131,230
8 Sacramnto-Stkton-Modesto 112,900 122,350
9 Philadelphia 101,180 105,130
10 Houston 98,660 103,790

About Nielsen Media Research

Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in ten markets and electronic set-metered service in 46 markets. For more information, please visit www.NielsenMedia.com.

Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Computing, Intermediair) and trade shows. The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. VNU employs nearly 41,000 people. For more information, visit www.vnu.com.

Source: Nielsen Media Research

CONTACT: Laura James, Nielsen Media Research, +1-646-654-8622

Web site: http://www.nielsenmedia.com/
http://www.vnu.com/

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