More Than 90 Matches From Barclays English Premier League To Air Live on Setanta Sports During 2006/2007 Season

More Than 90 Matches From Barclays English Premier League To Air Live on Setanta Sports During 2006/2007 Season

-- Setanta Sports To Telecast LIVE Matches from the World's Most Prestigious Soccer League --

SAN FRANCISCO, Aug. 7 /PRNewswire/ -- More than 90 matches in the Barclays English Premier League, the world's most distinguished soccer enterprise with a combined television audience base of more than 570 million across 160 countries, will be telecast LIVE on Setanta Sports, starting Saturday, August 19.

Setanta Sports' extensive line up will include LIVE rights to an estimated 62 Saturday games, including first choice of the Saturday 10:00 AM ET matches, approximately 28 Sunday games and a selection of mid-week matches, many of which will be announced shortly. All games will be available to residential Setanta customers as well as viewers visiting any of the nearly 1,000 pubs and bars nationwide which feature Setanta Sports programming on DirecTV.

In the first two days of the season, Setanta Sports will telecast matches featuring three of the most popular clubs in the EPL -- Liverpool, Arsenal and Manchester United:

Saturday August 19, 7:45am ET Sheffield United v Liverpool
Saturday, August 19, 10:00am ET Arsenal v Aston Villa (First Premier

league match at new Arsenal stadium)
Sunday, August 20, 8:30am ET Manchester United v Fulham

Says Simon Green, Chief Executive of Setanta Sports North America: "We are very excited to bring the much-anticipated English Premier League to our current audience of expatriate soccer fans, and to drive consumer awareness among a broader US audience. Our fan base expanded considerably this year with the LIVE telecast of the World Cup. Now our fans will see some of the best matches in this, the most exciting league of them all, LIVE and with original English commentary."

For additional programming information for the Barclays English Premier League games and other top soccer and rugby airing live on Setanta Sports, visit www.setanta.com.

Setanta Sports is a 24-hour, digital pay TV network dedicated primarily to European and international soccer and world-class rugby. It launched in the United States in April 2005 and is available on DIRECTV (Channel 615) and GlobeCast WorldTV. This year, the network will broadcast over 1,000 LIVE and delayed exclusive events from the world of soccer and rugby. This includes matches from the English Premier League, UEFA Champions League, UEFA Cup, The Carling Cup, Coca Cola Championship as well as Scottish, French and Dutch Leagues. Setanta also provides exclusive North American distribution of programming from Manchester United TV (MUTV) and Chelsea TV.

Source: Setanta Sports

CONTACT: Becky Peterson, +1-678-566-3135, or cell, +1-770-367-0321, or
bpetepr@bellsouth.net, or Gillian Renault, +1-404-378-7259, or cell,
+1-678-662-4746, or gillian@renaultpr.com, both of Renault Communications

Web site: http://www.setanta.com/

-------
Profile: intent