MobiTV Announces Support for WiMAX

MobiTV Announces Support for WiMAX

Mobile Television Leader Supports WiMAX Deployment and Development, Allowing Consumers and Carriers Economical and Seamless Access to TV Everywhere

EMERYVILLE, Calif., Aug. 8 /PRNewswire/ -- MobiTV, Inc. the global leader in television and digital radio services for cellular, WiFi and broadband enabled devices, today announced its official support for the WiMAX standard. MobiTV has been investing heavily in research and technology development to support the latest wireless network standards and the company is now committed to deploying advanced mobile television and media delivery services over WiMAX networks. The support for the new 802.16 standards has been under development at MobiTV for the past several quarters in partnership with several leaders in the wireless and technology industries.

"WiMAX is one of the most promising new wireless technologies to emerge over the last several years. We are working hard to integrate it with a broad range of emerging video and television technologies, both wired and wireless," said Phillip Alvelda, CEO and co-founder for MobiTV. "As we have said in the past, the consumer market is looking for a compelling video user experience, and has to be simple and accessible with a seamless blending of technologies that hide all of the network integration complexity in a cost effective manner."

WiMAX is the latest extension to the Company's portfolio of supported network technologies, with features designed to support all of the key components that make mobile television viable to consumers and carriers alike. Those key features and benefits include:

-- Smooth integration with, and natural extension to existing service
infrastructure
-- Efficient full-duplex bi-directional delivery with full transactional
capabilities
-- Superior data delivery performance for full-motion video (due to its
advanced IP based architecture)
-- Support for a combination of Unicast and Multi-cast delivery models for
optimal network utilization
-- Full interactivity; which includes m-commerce, voting and other
capabilities consumers, carriers and the advertising community wants
-- Targeted national, regional, and local advertising
-- Breadth of channels; there are no channel limitations with Unicast or
WiMAX
-- Increased channel change speed
-- Broad client device support including; mobile phones, PDAs, laptops,
set top boxes and more (radios in mass market devices)
-- Broad industry support and open-standards based
-- Support for the rapid deployment of new applications and services
(extensions to the MobiTV service) at a low incremental cost

MobiTV expects to continue conducting research on a number of network standards as they emerge in order to meet the needs of the Company's international partners.

About MobiTV

MobiTV, Inc. is the global leader in television and digital radio services for cellular, WiFi and broadband enabled devices. The MobiTV(R) service for mobile is available in the US through Sprint, Cingular and Alltel; in the United Kingdom through 3 and Orange UK; to Canadian customers through Bell Canada, Rogers and TELUS Mobility; through America Movil in Latin America; and other regional carriers around the world. The MobiTV service can also be accessed on laptops via the AT&T WiFi network. The Emmy(R) Award winning service has more than one million paying subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, The Discovery Channel, TLC and The Weather Channel, along with cartoons, music videos, comedy and more. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information please visit www.mobitv.com .

NOTE: MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Source: MobiTV, Inc.

CONTACT: Jason Taylor, +1-650-346-5643, or jason@mobitv.com, or Nicole
Rodrigues, +1-510-450-5205, or nicole@mobitv.com, both of MobiTV, Inc.

Web site: http://www.mobitv.com/

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