Memorex Back-to-School Gear Makes the Grade

Memorex Back-to-School Gear Makes the Grade

New TravelDrive 4GB, FlashDisc and iPod Wraps Deliver Storage and Style for Super-Students and On-the-Go Consumers

CERRITOS, Calif., Aug. 9 /PRNewswire/ -- Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp. (NYSE:IMN), offers an honor roll-worthy selection of tech gear for back-to-school. The Memorex TravelDrive(TM) 4GB can store a locker full of digital files, the FlashDisc(TM) is ideal for sharing notes or projects with classmates and teachers, and iPod(R) Wraps give your iPod its own hot new look for back-to-school.

"At work and at play, students are more tech-savvy than ever before," said Carla Pihowich, marketing director, Imation Corp. "The Memorex brand delivers products to help students, teachers, parents and on-the-go consumers get ahead in style."

Memorex TravelDrive 4GB

Memorex announces added capacity for its award-winning line of TravelDrive(TM) products with the new Memorex TravelDrive 4GB USB 2.0 flash drive. With even more space to meet the demands of today's digital lifestyles, the high-performance TravelDrive 4GB is ideal for students, as well as business travelers or anyone accessing large files from more than one computer -- whether PC or Mac. The sleek Memorex TravelDrive 4GB sports a stylish design with a cap that fits conveniently on the back of the drive, and capacity for more than 8,000 digital photos, 1,200 songs in MP3 format, or tens of thousands of text files. The Memorex TravelDrive 4GB has a suggested retail price of $179.99 and will be available online this month.

Memorex FlashDisc

The Memorex FlashDisc, an easy to use flash-based USB storage medium, is ideal for sharing digital files with classmates, teachers, friends and family. Its 16MB capacity makes it perfect for transferring photos, class projects, music and other important data in a flash with simple drag and drop technology. The durable and portable Memorex FlashDisc plugs into any computer's USB port to store up to 400 text documents, 10 presentations, 40 digital photos or 15 minutes of music. A package of three Memorex FlashDiscs is available at Best Buy and Office Depot stores nationwide for a suggested retail price of $14.99.

iPod Wraps

Dress your iPod up for back-to-school with printable iPod Wraps from Memorex. These adhesive, removable wraps are made of scratch- and scuff- resistant photo quality paper that fits all iPods. With iPod Wraps, you can create a custom design with personalized text and graphics, and change it as many times as you like -- adorn your iPod with photos from your summer vacation or use the included exPressit(TM) Label Design Studio software, which features more than 1,500 background images, to personalize your iPod. iPod Wraps cost $14.99 for a package of 10 at consumer electronics, office supply and discount retailers nationwide.

Is it live or is it Memorex?(R)

Memorex, a portfolio brand of Imation Corp. (NYSE:IMN), is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex or its products, please call 562-653-2800, or visit the company's Web site at www.memorex.com.

Memorex, the Memorex logo, "Is it live or is it Memorex?" and TravelDrive are trademarks of Imation Corp. and its subsidiaries. iPod is a trademark of Apple Computer.

Storage capacity claims are based on the following average file sizes: MS Word/Excel document (40KB), Excel spreadsheet (528KB), PowerPoint presentation (1.6MB), 128bps quality digital audio files (4MB), 3.2 megapixel photos at 1024x768 resolution.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof.

Source: Memorex

CONTACT: Jamie Ernst, +1-210-495-5757, jernst@brodeur.com, or Chris
Walker, +1-602-808-1170, cwalker@brodeur.com, both of Brodeur, for Memorex

Web site: http://www.memorex.com/

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