Cherish 'Unappreciated' Proves Anything But With #4 Billboard Album Chart Debut

Cherish 'Unappreciated' Proves Anything But With #4 Billboard Album Chart Debut

Hit Single 'Do It To It' Still Burning Up The Charts, With Follow Up Title Track Recently Added to Radio and Companion Video Added to BET

LOS ANGELES, Aug. 23 /PRNewswire/ -- Fueled by the powerhouse hit single "Do It To It," Cherish, the R&B sister act from Atlanta, has debuted at #4 on the Billboard Top 200 album charts. Moving 90,733 copies in its first week, the album also lands at #3 on the Billboard R&B/Hip-Hop Albums chart. Executive produced by Sho'Nuff CEO and multi-Platinum producer Jazze Pha, known for his work with Ciara, Nelly and 2Pac, the vibe on "Unappreciated" (Capitol/Sho'Nuff) ranges from sassy to sensuous to crunk, reflecting each of the girls' unique sensibilities and resulting in a knockout musical presentation.

(Photos: http://www.newscom.com/cgi-bin/prnh/20060823/LAW042-ahttp://www.newscom.com/cgi-bin/prnh/20060823/LAW042-b)

"Do It To It" has proved to be a monstrous hit for the quartet, peaking at #13 on the Billboard HOT 100 Chart and currently sitting at #14 after 15 weeks on the chart. The hit has spawned the latest dance craze, the Snap Dance, and the accompanying video spent 65 consecutive days on BET's "106 & Park" countdown, finally being retired on August 8. The next single, the title track "Unappreciated", was recently added to radio and the companion video debuted on BET on August 15. The group has also performed tracks from the album and appeared on "Good Morning America," "Live with Regis & Kelly" and "MTV TRL," among others.

"Unappreciated" is anything but with fans and critics alike. The fans have spoken and here is what the critics are saying:

"With Destiny's Child no more, the search is on for the next big R&B girl group [and] these four sisters boast the requisite sass, sex appeal and supple voices on an energetic debut." - People

"A cheery female foursome that blends the rapid call-and-response vocals of Destiny's Child with the slithery club grooves of Ciara ... creating a debut that matches of-the-moment beats with sticky melodies." - Entertainment Weekly

"This four-girl R&B group from the Dirty South [creates] a TLC-style party starter... that deserves to be as big as those airwave-hogging monsters." - Rolling Stone

"The R&B quartet Cherish represents Atlanta to the fullest on its new release... which has a variety of ballads and up-tempo cuts that explore life, love and relationships." - Ebony

Cherish is currently the BET.com "Artist of the Month" and Sprint Wireless' featured artist for August. BET.com hosted an exclusive album listening party and audio and video on demand as well as a live BET.com chat

with the group. Sprint Wireless offered exclusive ring tones and songs from Cherish, including the popular "Do It To It (Remix)."

Currently, the group is crisscrossing the country as part of the highly successful "Up Close & Personal Tour" with Chris Brown and Ne-Yo. Hitting more than 30 markets on tour dates through October, the girls (Farrah, 22, Neosha, 20, and 19-year-old twins Felicia and Fallon) are bringing their infectious music and dance moves to the fans on one of this summer's hottest tours.

A full list of concert tour dates include:

DATE CITY, STATE VENUE

8/25 Baltimore, MD 1st Mariner Center
8/26 New York City, NY Jones Beach
8/27 Philadelphia, PA Tweeter Center
9/01 Virginia Beach, VA Verizon Wireless Amphitheatre
9/03 Raleigh, NC AllTel Pavilion
9/04 Birmingham, AL Boutwell Auditorium
9/07 Miami, FL American Airlines Arena
9/08 Tampa, FL Ford Amphitheatre
9/09 Atlanta, GA Chastain Park
9/10 Charlotte, NC Verizon Wireless Amphitheatre
9/12 Columbus, OH Germain Amphitheatre
9/14 Memphis, TN Fed Ex Forum
9/15 St. Louis, MO UMB Pavilion Amphitheatre
9/16 Detroit, MI DTE Music Center
9/17 Chicago, IL Charter Pavilion
9/18 Omaha, NE Omaha Civic Center
9/21 San Antonio, TX Verizon Wireless Amphitheatre
9/22 Houston, TX Cynthia Woods Mitchell Pavilion
9/23 Dallas, TX Smirnoff Music Centre
9/24 Kansas City, KS Verizon Wireless Amphitheatre
9/28 Los Angeles, CA Gibson Amphitheatre
9/29 Irvine, CA Verizon Wireless Amphitheatre
9/30 Phoenix, AZ Cricket Pavilion
10/01 Albuquerque, NM Journal Pavilion
10/06 Oakland, CA Chronicle Pavilion
10/08 Sacramento, CA Sleep Train Amphitheatre

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060823/LAW042-a
http://www.newscom.com/cgi-bin/prnh/20060823/LAW042-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8, PRN9
PRN Photo Desk, photodesk@prnewswire.com
Source: Capitol Records

CONTACT: Rhett Usry of Dan Klores Communications, +1-212-981-5214,
rhett_usry@dkcnews.com, for Cherish; or Ambrosia Healy of Capitol Records,
+1-323-871-5373, ambrosia.healy@capitolrecords.com

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