Borders(R) to Open Store in Vacaville, Calif.

Borders(R) to Open Store in Vacaville, Calif.

ANN ARBOR, Mich., Aug. 30 /PRNewswire/ -- Borders will open a 20,000- square-foot store in Vacaville, Calif. at the beginning of September. The store's location will be in the Nut Tree Village, at 1641-C E. Monte Vista Ave.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

Founded in 1922, the Nut Tree was the most prominent road stop in California. Over 3 million people visited the Nut Tree annually to eat at its trend-setting Western Cuisine restaurant, ride its miniature train, and enjoy the beauty of a 400-acre California ranch. Along with the new Borders store, the Nut Tree Village will incorporate these historic amenities.

The new site was selected based on a variety of factors, including consumer demographics, the strength of the co-tenants, traffic patterns, the availability of parking, visibility and the overall attractiveness of the new site. The Vacaville store will be the 77th Borders store to open in California.

The opening of this new store is expected to create more than 40 jobs in the local community. Anyone interested in employment opportunities at Borders in Vacaville should visit http://www.bordersgroupinc.com/careers/borders.htm to apply for open positions.

Borders, who embraces its role as a vital, contributing member of the community and celebrates its customers' desire to explore and find personal enrichment and knowledge, offers the opportunity to enjoy local appearances by authors and performers as well as free activities for children. Community connections are important to Borders. The new store will serve as a community-gathering place for the residents of Vacaville and commuters from San Francisco, Sacramento, Lake Tahoe and other surrounding communities.

Committed to offering customers an engaged and rich shopping experience that meets their needs, the new store in Vacaville will offer:

* A diverse and relevant assortment of up to 200,000 book, music and movie titles available in an inviting atmosphere with plenty of comfortable seating throughout the store.

* Borders Rewards(TM), a free loyalty program that allows customers to earn Holiday Savings Rewards(TM) every time they shop, enjoy exclusive savings every week, and earn Personal Shopping Days(TM) every month.

* A Seattle's Best Coffee(R) cafe that will serve its full line of premium coffee and non-coffee beverages, including lattes, mochas and blended beverages, and a fresh food menu, featuring pastries and sandwiches.

* A Paperchase shop with a wide selection of fashionable notebooks, journals, wrapping paper, greeting cards and other gifts and stationery items from U.K.-based Paperchase(R) Products Limited.

* Internet access. Through an alliance with T-Mobile(R), Borders stores are T-Mobile HotSpots(R), allowing customers using Wi-Fi enabled laptops or PDAs with a T-Mobile account the ability to comfortably surf the web, access email, connect to their corporate network, or download large files all while connected to the nation's largest, carrier-owned Wi-Fi network.

* "Borders Recommends" titles and reviews displayed throughout the store. In addition, knowledgeable booksellers are happy to suggest titles well suited to each customer.

* Multiple self-serve Borders Search stations, offering customers the opportunity to check the availability of a particular title and where it is located within the store. In addition, the stations in each store's music department will give customers the chance to listen to a CD before purchasing it.

* Borders Group Savings and Services Program, offering discounts, deferred billing, complimentary price quotes and specialized customer service to businesses, schools, libraries and non-profit groups. Membership to this program is free.

* "In-Store Express Pick Up." Through an alliance with Amazon.com, online shoppers at Borders.com and Amazon.com can use this service, which combines the ease of shopping online with the convenience of paying for and picking up an item at a Borders store the same day.

* The Borders Original Voices program, now in its 11th year, highlights the work of new and emerging authors and artists and helps Borders share its passion for books, music, and movies with customers, from one enthusiast to another. Over the course of a year, more than 200 new works are featured in Borders stores.

About Borders Group

Headquartered in Ann Arbor, Mich., Borders Group is a leading global retailer of books, music and movies with more than 1,200 stores and over 35,000 employees worldwide. More detailed information on the company is available at http://www.bordersgroupinc.com/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
Source: Borders

CONTACT: Holley Stein of Borders, +1-734-477-1224

Web site: http://www.bordersgroupinc.com/
http://www.bordersgroupinc.com/careers/borders.htm

Company News On-Call: http://www.prnewswire.com/comp/106169.html

-------
Profile: intent