blinkx to Enhance Search Technology on StudyBuddy.com, a New AOL K-12 Web Site Built for Homework

blinkx to Enhance Search Technology on StudyBuddy.com, a New AOL K-12 Web Site Built for Homework

From Modern Science to Ancient History, blinkx's Unique Technology Will Help Students Explore the Web

SAN FRANCISCO, Aug. 9 /PRNewswire/ -- blinkx, one of the largest search engines on the Web, today announced a partnership with StudyBuddy.com, AOL's newly launched, free portal, designed for the growing number of K-12 students who turn to the Web for answers while working on homework.

blinkx's search technology will power AOL's new educational portal, giving students and their parents easy access to millions of relevant educational content. Visitors to StudyBuddy.com will enjoy "Search Enhanced by blinkx." In action, blinkx will allow students of all ages to quickly access all forms of educational content that bring history, science, art, math and literature to life, including short documentaries, special features and lectures -- making homework interactive and fun.

Based on Cambridge University research, blinkx's unique search capabilities provide personalized search results organized by resource type and based on a student's grade level and the topic relevancy. blinkx's unique approach to search with a focus on education on StudyBuddy.com, provides a superior and more relevant experience for users. With the click of a button, students and their parents will be able to find information by respected sources such as the History Channel, Biography, Smithsonian and the University Channel, which includes content from leading academic institutions including Harvard, Princeton, UC Berkeley and Columbia University.

"With more and more kids using the Internet to get help with their homework, we wanted to provide the most effective and efficient user experience by helping them find the most relevant educational resources on the Web," said June Herold, Vice President & General Manager of AOL Education and Consumer Services.

"We're excited to be powering StudyBuddy.com because we believe the Internet is an important tool for education and research -- there's fascinating and substantial material available now, you just need a good way to find it," said Suranga Chandratillake, founder, blinkx. "blinkx unlocks a vast array of educational content, from wild animals in Africa to Albert Einstein's Theory of Relativity."

About blinkx

blinkx.tv is the world's largest and most comprehensive video search engine. Today, blinkx.tv has indexed more than 4,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge -- as TV and Garage video on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to -- and even see -- the web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.tv.

Contacts:
Julia Blystone
415-392-8282
OutCast Communications
julia@outcastpr.com

Source: blinkx

CONTACT: Julia Blystone of OutCast Communications, +1-415-392-8282, or
julia@outcastpr.com, for blinkx

Web site: http://www.blinkx.tv/

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