BET is Buzzing With Extravagant Plans for Beyonce's B'day Celebration

BET is Buzzing With Extravagant Plans for Beyonce's B'day Celebration

Top-Rated Music Video Countdown Show 106 & PARK Lets Loose With Special Party-Themed Episode to Honor the Sexy Songstress's Latest CD Release

* BET Lights the Candles for Beyonce on September 5th @ 6:00 p.m. ET/PT *

NEW YORK, Aug. 31 /PRNewswire/ -- On Tuesday, September 5, BET Network's 106 & PARK will throw its most exclusive party yet with an elaborate bash in honor of music superstar Beyonce. Hosted by Terrence and Rocsi, the two-fold event will celebrate the release of her sophomore solo album, 'B'Day,' and commemorate her 25th birthday. Event details are being kept top secret for shock value and sizzle, but guarantees the birthday girl will be thrilled by who and what BET has in store starting at 6:00 p.m. ET/PT.

Viewers can expect a magnificent transformation of the 106 & PARK set and surprise appearances by special guests. Honored to be apart of this milestone for one of the industry's most dynamic entertainers, 106 & PARK's mission is to make Beyonce's 'B'Day' one she'll never forget.

ABOUT 106 & PARK

As BET's highest rated-music series of all time, 106 & PARK has quickly become the leading music video countdown show on television. Live from New York City, the most energetic show on the planet comes fully equipped with an incredible audience and exclusive live performances. And there's more, 106 & PARK allows fans to vote for the videos that they would like to see on the countdown via the networks website: BET.com. 106 & PARK is compared heavily with MTV's TRL but the numbers show the two can't compete -- THE PARK is the number one slot among black households.

ABOUT BET Networks

BET Networks, a subsidiary of Viacom, Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 83 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; and BET Mobile, a service venture into the lucrative world of ring tones, games and video content for wireless devices.

Source: BET Networks

CONTACT: Marcy Polanco, +1-212-975-4048, Marcy.Polanco@BET.net, or
Tricia N. Newell, +1-212-975-8230, Tricia.Newell@BET.net, both of BET
Networks

Web site: http://www.bet.com/

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