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Wednesday, July 19, 2006

VH1 Classic Salutes MTV's 25th Anniversary on August 1 by Airing Network's First 24 Hours of Programming

VH1 Classic Salutes MTV's 25th Anniversary on August 1 by Airing Network's First 24 Hours of Programming

Tribute Includes Original Videos, VJ Segments and Historical Highlights

NEW YORK, July 19 /PRNewswire/ -- Music lovers may remember the first video ever to be played on the first music television network, MTV but do they remember the video that followed? VH1 Classic is giving viewers a second chance to relive the first moments that music videos came alive on TV by traveling back in time for a 24-hour event that showcases the first videos ever to be played on MTV.

VH1 Classic is paying tribute to the historic impact MTV has had on music and pop culture over the last 25 years by airing the first 24 hours of programming from MTV's August 1, 1981 network debut. The day of celebration will begin on Monday, July 31 at 12:00 midnight with the first video that started a music revolution, The Buggles' "Video Killed The Radio Star." The 24-hour historic marathon will run through Tuesday, August 1. From the songs that stood the test of time to the ones that haven't, all are sure to spark some spandex-tinted memories as they are brought back to life for this one-day event.

Additional videos to air during the 24-hours include:

"Brass in Pocket" -- Pretenders
"Heart of Glass" -- Blondie
"Hold on Loosely" -- 38 Special
"I Want to Be A Lifeguard" -- Blotto
"Kiss On My List" -- Hall and Oates
"Oliver's Army" -- Elvis Costello
"Da Ya Think I'm Sexy" -- Rod Stewart
"Take It On The Run" -- REO Speedwagon
"Too Late" -- Shoes
"You Better Run" -- Pat Benatar
"You Better You Bet" -- The Who

VH1 Classic host Lynn Hoffman will guide viewers through this historical look at MTV 25 years ago. In addition, VH1 Classic will highlight archival MTV image spots including the innovative "I Want My MTV" campaign and segments with original MTV VJs including Nina Blackwood, Mark Goodman, Alan Hunter, Martha Quinn and the late J.J. Jackson. And doe those who don't know, the second video ever played on MTV was ... "You Better Run" by Pat Benatar.

Launched in May 2000, VH1 Classic is a 24-hour network that present videos, concerts and music specials all day long, featuring the best of rock, soul and pop artists from the 60s, 70s, 80s and early 90s, including The Beatles, The Stones, Tina Turner, Led Zeppelin, Marvin Gaye, The Who, Stevie Wonder, The Police and many more.

Contacts: Maura Wozniak/VH1

212-846-7325

Source: VH1

CONTACT: Maura Wozniak of VH1, +1-212-846-7325

Web site: http://www.vh1.com/

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