StarStyle Launches Auctions With 'Real World: Key West'

StarStyle Launches Auctions With 'Real World: Key West'

StarStyle Offers Fans a Chance to Own a Piece of Entertainment History with Online Auctions

NEW YORK, July 10 /PRNewswire/ -- Viewers who loved the furniture and artwork featured on MTV's "Real World: Key West" will now be able to bid for them as StarStyle (www.StarStyle.com) today announced the addition of auctions to its site. With an unparalleled collection of furniture, artwork, bedding and other accessories from the Key West house, the site will feature exclusive "Real World" items each week for five weeks.

In the first week, bedroom furniture including nightstands, dressers, lamps and more will all be available for purchase by the highest bidder. In subsequent weeks, the site will include patio furniture, bar furniture and accessories, artwork from local Key West artists (Week 3) and a final close-out sale of bedding, kitchen appliances and more. Each series of auctions will begin on Monday and end at midnight on Sunday.

"Consumers have always had an interest in merchandise connected with their favorite shows and stars," states Lincoln Brown, President of Entertainment Media Works, the company behind StarStyle. "We are excited to launch our auction service to further bring Hollywood to fans around the world with shows such as 'The Real World,' a television franchise that has become a mainstay of pop culture."

Entertainment Media Works launched StarStyle on March 20 as a groundbreaking "supersite" that enables viewers to identify and purchase the apparel, furnishings, gadgets and music featured in their favorite TV shows and music videos. Seeking to build the premier destination website to sell products seen and discovered via myriad entertainment platforms -- from traditional media to the Web and mobile devices -- the privately capitalized venture aims to be the most comprehensive in a nascent field. To date it has signed deals with such content partners as Sony, Warner Bros., ABC, Procter & Gamble, TeleVest, Bunim-Murray Productions, FremantleMedia and 19 TV Ltd., and Universal Music Group. Through these relationships and others, StarStyle includes such popular series as "American Idol," "What I Like About You" and "The Simple Life." Its trove also holds popular daytime dramas including "As the World Turns," "Guiding Light" and "The Young and the Restless." StarStyle also features community areas and unique, 360-degree virtual set tours as well as advice and the inside scoop from experts in-the-know.

Source: StarStyle

CONTACT: Carrie Simons, +1-310-248-6104, csimons@bwr-la.com, for
StarStyle

Web site: http://www.starstyle.com/

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