remerinc Salutes 'Most Valuable Parents' in ESPN TV Spot

remerinc Salutes 'Most Valuable Parents' in ESPN TV Spot

SEATTLE, July 26 /PRNewswire/ -- remerinc has created a new spot highlighting both ESPN and KFC that will break this week on ESPN and ESPN2. The spot was created to introduce "Most Valuable Parents", a promotion by KFC -- an official sponsor of ESPN's telecast of the Little League World Series.

In the spot, which will run in both :30 and :15 versions, three humorous vignettes show parents giving their all in support of their kids' youth baseball teams. At the end of each vignette, the action freezes and the parent appears in their own baseball card -- a sign of their outstanding "performance."

"Our notion was that 'Most Valuable Parents' are heroes not because they possess super-human talents, but rather because they can be counted on to support their kids and teams, game in and game out," said remerinc Associate Creative Director, Chris Harwood. "We used humor to make that point, showing what parents will go through to make the games happen."

Added remerinc CEO and Creative Director, Dave Remer, "Featuring two powerful brands in one spot was a great challenge for us. And as usual, ESPN was a terrific creative partner, giving excellent input throughout the process while still trusting us to make important creative calls. I think that kind of cooperation shows in the finished product."

Jon Achar, Vice President/Creative Services at ESPN added, "When ESPN does co-branded advertising, our goal is for both parties to come out looking good. remerinc has pulled it off in these spots with an inventive concept. We're delighted with what's been developed."

About remerinc

remerinc ( remerinc.com ) is a full-service advertising and creative marketing agency, specializing in building, driving, and reinforcing strong brands. Founded in 1993 and headquartered in Seattle, Washington, the agency has produced award-winning work for a diverse range of clients. Clients include ABC, ESPN, Getty Images, Starbucks, Hewlett-Packard, Kodak, and MSN. It is the recent winner of a Cannes Gold Lion in the category of Best Customer Marketing for an international integrated campaign.

Source: remerinc

CONTACT: Andrea Jones of remerinc, office +1-206-624-1010, or mobile
+1-206-890-6450

Web site: http://www.remerinc.com/

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