Hurray! Enters Partnership with MTV Music Television(TM) China

Hurray! Enters Partnership with MTV Music Television(TM) China

BEIJING, July 12 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a leader in wireless music distribution and other wireless value-added services, artist development and music production, and wireless value-added services management software in China, announced today the singing of a partnership agreement on wireless value-added services with MTV Music Television(TM) China, a subsidiary of Viacom International Inc. Under this agreement, Hurray will become the official partner for MTV China to deliver wireless value added services to MTV audience interactive with MTV programs.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO )

Commenting on this event, Hurray!'s Chairman and Chief Executive Officer, QD Wang, said, ''We are pleased to establish this important partnership with MTV China. Our wireless value-added services users have remarkably similar demographics with MTV audience. This partnership will not only give both companies a new way to better service its customers, but also further strengthen Hurray!'s leadership in music related wireless products and services. We look forward to bringing best wireless music experience to MTV audience in China.''

About Hurray! Holding Co., Ltd.

Hurray! is a leading provider of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over mobile networks and through the Internet. The company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services.

In addition, Hurray! is a leader in artist development, music production and offline and online distribution in China through its majority controlled record labels Huayi Brothers Music and Hurray! Freeland Music.

Hurray! also designs, develops, sells and supports a service provisioning and management software for mobile operators in China to manage wireless value-added services.

Forward-looking Statements:

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that Hurray! may not be able to develop services incorporating the songs of its content partners which are timely and attractive to China's mobile phone users; uncertainty regarding the future level of consumer demand for wireless music services in China; the possibility that the program on MTV Music Television(TM) will not be as popular among China's mobile phone users as management expects; Hurray!'s ability to maintain its relationships with MTV Music Television(TM); continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Phoebe Meng
Investor Relations Manager
Tel: +86-10-6518-8989 x6806
Email: yfmeng@hurray.com.cn

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO
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PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

Source: Hurray! Holding Co., Ltd.

CONTACT: Phoebe Meng, Investor Relations Manager of Hurray!,
+86-10-6518-8989 x6806, or yfmeng@hurray.com.cn

Web Site: http://www.hurray.com/english/home.htm

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