Diane Lane Cuts Hair on Live TV for Pantene(R) Beautiful Lengths(TM)

Diane Lane Cuts Hair on Live TV for Pantene(R) Beautiful Lengths(TM)

Pantene and Entertainment Industry Foundation(TM) Kick Off Campaign with Hair Donations Across the Country

CINCINNATI, July 13, 2006 /PRNewswire/ -- In a public and provocative call to action, award-winning actress Diane Lane appeared on live national television in New York this morning and cut her hair to donate to Pantene Beautiful Lengths. Pantene's campaign, the first of its kind, was launched in partnership with the Entertainment Industry Foundation (EIF) and encourages people to grow, cut and donate healthy hair to make no-cost wigs for women who have lost hair due to cancer treatment.

"This simple act of cutting my hair is going to make a profound difference to a woman who is fighting to regain both her health and sense of self," Lane said. "My dream is that every woman who hears about Pantene Beautiful Lengths will become inspired to grow her hair and donate a natural resource that only she can give."

A long-haired Lane is currently appearing as the face of a Pantene Beautiful Lengths public service announcement (PSA) in national publications. The PSA urges people to follow Lane's example and "make the kindest cut of all."

Lane isn't the only person to undergo a "kickoff cut" today for the campaign. She is supported by 50 women volunteers from across America who are cutting and donating eight inches of their hair in a nationally coordinated wave of local market cutting events. Additionally, these 50 Pantene hometown ambassadors will spend the next six months getting the word out about the campaign in their communities and rallying more people to get involved. Each ambassador volunteered for the role because cancer had directly touched her life in some way -- an increasingly common point of connection among Americans today.

"We know that one in three women will get cancer in her lifetime, and 58 percent of women say that they fear hair loss more than any other side effect of treatment," commented Sonsoles Gonzalez, Vice President and Global Franchise Leader for Pantene. "At Pantene, our passion for women's hair and women's health inspired us to create a personal, powerful way Americans can support women in a life-changing struggle. Thanks to the generosity of people who grow, cut and donate their hair, Pantene Beautiful Lengths will create beautiful, real-hair wigs for women living with cancer."

Hair donations will be made into real-hair wigs by campaign partner HairUWear(R). In addition to creating wigs, Pantene has made a $1 million donation to the Women's Cancer Research Fund(TM) (WCRF), an EIF initiative committed to saving lives by raising funds and awareness for millions of women and their families at risk of or affected by cancer.

More information about Lane, the Pantene Beautiful Lengths hometown ambassadors, and ways that anyone can get involved are available at http://www.beautifullengths.com/ or by calling 1-800-642-3754.

About P&G Beauty (NYSE:PG)

P&G Beauty sells more than 130 different brands in over 180 countries worldwide that touch and improve lives daily. P&G Beauty had more than $19 billion in global sales in fiscal year 2004/05, making it one of the world's largest beauty companies. The global leading beauty company at mass, P&G Beauty brands include: Pantene(R), Head and Shoulders(R), Olay(R), Max Factor(R), Cover Girl(R), Gillette(R) Complete Skin Care for Men, Always(R), Joy(R), Hugo Boss(R), Wella(R), Herbal Essences(R), Clairol Nice 'n Easy(R) and SK-II(R). Please visit http://www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

About EIF

A philanthropic leader of the entertainment industry, the Entertainment Industry Foundation distributes hundreds of millions of dollars -- and provides countless volunteer hours -- to support charitable initiatives, addressing some of the most critical issues facing society today. The WCRF is an initiative of the Entertainment Industry Foundation that supports innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women's cancer. For more information, visit http://www.eifoundation.org.

About HairUWear

From wigs and temporary pieces to professional hair extensions, HairUWear manufactures more hair additions than any other company in the world. Their human hair and synthetic collections blend popular style trends with cutting- edge technology to give women the power to instantly transform their hairstyles. The HairUWear family of brands includes Put on Pieces, the Raquel Welch Signature Collection of wigs and Great Lengths professional hair extensions. For more information, please visit http://www.hairuwear.com.

Source: P&G Beauty

CONTACT: Jill Budik, +1-212-891-0445, jbudik@devries-pr.com, or Jen
Bradley, +1-212-891-0498, jbradley@devries-pr.com, both of DeVries Public
Relations, for P&G Beauty

Web site: http://www.beautifullengths.com/
http://www.pg.com/
http://www.eifoundation.org/
http://www.hairuwear.com/

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