The Search Is On for the Next Man of the Square Table

The Search Is On for the Next Man of the Square Table

Next Council Member Will Make Cameo Appearance Alongside the Likes of Burt Reynolds and Jerome Bettis in a Miller Lite Television Commercial

MILWAUKEE, June 15 /PRNewswire/ -- As the debate about "Man Laws" continues to spread across the country, the Men of the Square Table announced today that they are searching for the next member of the council -- and it could be you. A video contest will begin tonight to determine the next person to sit alongside noted men such as Burt Reynolds, Jerome Bettis and Ty Murray as they discuss "Man Laws" in a Miller Lite television commercial.

"The Men of the Square Table are a special mix who each bring a unique perspective to the debate about 'Man Laws,'" said Tom Long, Miller's chief marketing officer. "Now Miller Lite is looking to represent the American beer drinker by giving one deserving consumer the chance to appear in an ad with the council that determines the 'Man Laws' the rest of us follow. Consumers already have submitted almost 50,000 new 'Man Laws' via the Web site, so we know this debate is right on the money for our target audience."

To participate in the competition, contestants must be 25 years of age or older and enter before July 15. Six finalists will be selected and flown to Los Angeles for a screen test. The winner will then find himself sitting at the table with the other Men of the Square Table, as the newest member of the council. The ad shoot in which the winner will participate is tentatively scheduled for early August.

Candidates for the seat must submit a one-minute video, either online at http://www.manlaws.com/ or via mail, detailing why they are worthy of being a member of the Men of the Square Table.* Prospective council members must be prepared to rule on everything from barbecue etiquette and lawn fertilizing, to bolo ties and calling "shotgun."

Miller Lite's decision to shine the spotlight on the process of making "Man Laws" is clearly resonating with legal-drinking-age consumers. Since the campaign's official launch in mid-May, http://www.manlaws.com/ has received more than 320,000 unique visitors. Those consumers have submitted more than 47,000 new "Man Laws."

* No purchase necessary; void in California and where prohibited. Contest ends July 15, 2006. Visit http://www.manlaws.com/ for complete rules and details on entering.

As one of America's oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew 'confoundedly good beers' with 'uncompromising quality.' Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18% of the U.S. beer market. Miller's flagship brand, Miller Lite, is the great tasting, less filling beer that defined the American light beer category in 1975. The company also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process Miller introduced in 1985. Miller's oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster's, and brews regional craft beers Leinenkugel's and Henry Weinhard's. Near- premium beers include Milwaukee's Best Light, Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a non-alcohol brew. Miller is a wholly owned subsidiary of SABMiller plc, the world's second largest brewer. For more information, visit http://www.millerbrewing.com/ .

Source: Miller Brewing Company

CONTACT: Scott Bussen of Miller Brewing Company, +1-414-931-3848,
bussen.scott@mbco.com , or Adam Scholder of Dig Communications,
+1-312-577-1762, ascholder@digcommunications.com

Web site: http://www.millerbrewing.com/
http://www.manlaws.com/

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