ROO Partners With Powerful Parenting Content Provider, Alpha Mom TV

ROO Partners With Powerful Parenting Content Provider, Alpha Mom TV

NEW YORK, June 27 /PRNewswire-FirstCall/ -- ROO (BULLETIN BOARD: RGRP) , a leading online video syndication network, and Alpha Mom TV, a top parenting Video On Demand channel announced today that they will be partnering to offer Alpha Mom a new broadband offering for their website, www.alphamom.com, expanding their online video audience.

Under this new arrangement, Alpha Mom will supply ROO's syndicated global video network with its up-to-date library of parenting content consisting of 3-5 minute short-form videos ranging from pregnancy and childcare to balancing family and career. ROO will also serve as Alpha Mom's primary sales force selling their site as part of ROO's ever-expanding network of affiliate properties which attracts millions of views per month.

"While females ages 25-44 is a highly attractive audience to advertisers, it remains an underserved demographic in the realm of broadband video. ROO feels strongly that the addition of Alpha Mom to our growing list of content providers will be sure to set us apart with premium video content that is both entertaining and empowering," said ROO CEO Robert Petty

"Busy moms choose to access their parenting information on their own terms and online is a critical touch point. Thus, we are pleased to add ROO as a partner to extend Alpha Mom's reach on the internet," said Isabel Kallman, co-founder and CEO of Alpha Mom.

Alpha Mom joins ROO's high-profile group of entertainment content providers and affiliates, which includes major record labels, film studios, cable networks and news organizations as well as a wide range of niche oriented lifestyle properties.

About ROO

ROO Group Inc. (BULLETIN BOARD: RGRP) ("ROO") is a global provider of online video broadcasting solutions that enables the activation, marketing and distribution of video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO www.roo.com offers turn-key video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps business advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content such as news and entertainment in a television style format over the Internet.

About Alpha Mom

Alpha Mom, the new, multi-platform parenting brand, is designed for moms who search for the most up-to-date parenting intelligence, believe in empowered choice-making and that parents are smart enough to make the choices as to what works best for them and their families in every aspect of their lives. At the heart of the Alpha Mom universe, is ALPHA MOM TV -- the first 24/7 television channel programmed exclusively for and by moms. Alpha Mom TV distinguishes itself with its original programming and its on-demand, always-accessible platform. From cutting edge information on substantive child-rearing issues to assisting women in maintaining sense-of-self upon entering mommyhood -- on Alpha Mom TV, it's always primetime for mom. The groundbreaking on demand network is available on cable systems nationally. Alpha Mom will extend its market presence via a range of branded merchandise, leading with a line of Alpha Mom CDs and DVDs.

Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.

Source: ROO Group Inc.

CONTACT: Cynthia Cooper of ROO, +1-212-661-4111, ext. 276,
Cynthia.cooper@rooemail.com; or Nick Mendoza of Rogers & Cowan,
+1-310-854-8128, nmendoza@rogersandcowan.com, for ROO

Web site: http://www.alphamom.com/

Web site: http://www.roo.com/

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