PR Newswire Broadcast Minute for Thursday June 15, 2006

PR Newswire Broadcast Minute for Thursday June 15, 2006

To hear a Podcast of the PR Newswire Broadcast Minute and other MultiVu radio content, cut and paste this URL into your podcast application (e.g. iTunes, iPodder): http://feeds.feedburner.com/prnewswire_bcm

Ford Signs American Idol Winner Taylor Hicks To Star in National Advertising

Fresh on the heels of his American Idol victory, Taylor Hicks will launch a new ad for Ford's model year-end sales event. In the television ad, which debuts on June fifteenth, Hicks sings and dances to a new song, "Possibilities." Ford general marketing manager, John Felice, says Taylor Hicks is living the American dream and Ford is excited to be a part of his journey to stardom.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3232963

Pinnaclesports.com Posts Odds on College World Series

Eight teams will vie for the national championship when the sixtieth Men's College World Series gets underway at Omaha's Rosenblatt Stadium. For only the second time since 1991, seven teams have reached the finals in Omaha that were not part of the C-W-S field last year. With college baseball's championship tournament set to start, PinnacleSports-dot-com has released updated odds on which team will win the 2006 College World Series. Cal-State, Fullerton is an early favorite at three to one and the Rice Owls are second at sixteen to five.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3232974

New Study Shows That Kids' Reading Drops Off After Age Eight, and That Parents Can Have a Direct Impact on Getting Kids to Read

The time kids spend reading for fun declines sharply after age eight and continues to drop off through the teen years, according to a new national study released today by Yankelovich, and Scholastic. While forty percent of kids between the ages of five and eight years old are high frequency readers, meaning they read for fun every day, only twenty-nine percent of kids ages nine through eleven years are high frequency readers and the percentage continues to decline through age seventeen

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3232878

Far-Reaching Safety Rules on the Horizon for College Cheerleading

In a continued effort to enhance cheerleader safety, Varsity Spirit Corp., the nation's largest cheerleading organization, and the American Association of Cheerleading Coaches and Administrators will coordinate this summer for the implementation of the new Cheerleading Safety Guidelines, effective in the 2006 through 2007 school year.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3232588

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com.

PRNewswire -- June 15

Source: PR Newswire

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