POW! Entertainment 'Stan Lee Presents ... '

POW! Entertainment 'Stan Lee Presents ... '

LOS ANGELES, June 20 /PRNewswire-FirstCall/ -- POW! Entertainment Inc. announced today that it is well on its way to becoming a major content provider for the Entertainment Industry. POW! has already developed a substantial portfolio of numerous new Stan Lee projects that are currently in various stages of development with entertainment giants like Robert Evans, Paramount, IDT (Condor and Mosaic), Ringo Starr, MTV, Playboy, SciFi Channel, VIBE, Jeff Franklin (Lightspeed), Michelle Rodriguez -- now appearing in the ABC's "Lost" (Tigress), the reality show producer Bruce Nash (Who Wants to be a Superhero?), JJ Armes, Cinder Block, Valcom, Vidiator (Drifter, Accuser, Stripperella), Celebrities in Action, and more. (The term "development" can include all the activities required between the inception of the idea for a project through its ultimate production and release). Additionally, Stan Lee has conceived and materialized scores of original story ideas for POW!

(Logo: http://www.newscom.com/cgi-bin/prnh/20041006/LAW030LOGO)

POW! has attracted the attention of major motion picture studios, television networks, animation studios, "A-list" actors, directors, producers and writers along with publishers, video gaming and telecommunication giants, all of whom are vying for unique content with broad appeal. The word is out that POW!'s prolific founder Stan Lee has been creating at an unprecedented rate and this past year has been extremely productive. POW! has entered into numerous multi-layered negotiations and deals with members of the top echelon of the Entertainment Industry for the licensing rights to develop and produce a multitude of POW!'s exclusive Stan Lee creations.

POW! concurrently is staying on the cutting edge of technology and is not only utilizing traditional entertainment platforms for its properties but has also inked a deal to provide content for worldwide cellular phone applications via a new channel that is called "Stan Lee's POW! Mobile".

POW!'s various projects ranging in scope from animated to live action, include feature films, feature-length DVDs, TV series, Video Games, Mobisodes, Webisodes, and a reality show pilot.

Since POW!'s inception, the Company has essentially been concentrating on building a library of properties consisting of both original Stan Lee creations and Stan Lee co-creations with other top talent. The POW! model is structured so that as each property is produced and subsequently released, the Company is positioned to generate revenues from licensing, not unlike an annuity, in perpetuity. To date, POW! has built up a large portfolio of proprietary intellectual properties. We are not only very pleased with the quantity but we feel the quality surpasses many of Stan's stellar earlier works.

While Stan Lee, in conjunction with other top talent, continues creating a flow of new and exciting superhero adventures, POW! with its strategic partners, is engaged in finalizing the production of the projects currently in the pipeline. POW! now has reached the critical mass of material which we felt was needed in order to have enough product to begin a systematic and steady stream of releases. POW!'s goal, now that it has a foundational portfolio of original Stan Lee material, is to continue the creative process utilizing additional top talent to develop these franchises sufficiently to insure product availability for the future. POW! is not limiting itself to just traditional platforms for its brand, but plans to develop and distribute across all platforms and in all geographies while Stan, as only he can, will continue creating new and exciting basic treatments for additional POW! franchises.

To date, Stan Lee and his team of talented artisans have done a brilliant job for POW! They have created a plethora of first rate characters that we believe are diversified enough to generate broad appeal across multiple demographics, but at the same time have their own unique identities in today's competitive market place. If you were impressed with any of Stan Lee's earlier co-creations like Spider-Man(R)(1), The Incredible Hulk(R)(1), X-Men(R)(2), The Fantastic Four(R)(1), Iron Man(R)(1), Daredevil(R)(1), Silver Surfer(R)(1) and Dr. Strange(R)(1), for Marvel, you should be thoroughly ecstatic as POW! releases Stan Lee's newest cast of innovative and contemporary superheroes.

POW!'s Chief Operating Officer and award winning producer Gill Champion states, "As 2006 continues to unfold, I am pleased to let our shareholders know that Stan Lee's new POW! Entertainment superheroes have been enthusiastically received and alliances are forming for their anticipated successful exploitation into the broad consumer based markets. POW! is focused on developing complete franchises for each property by utilizing multiple venues uniquely oriented across all platforms to improve and maximize our margins.

From my 25-plus years of executive experience in global entertainment, marketing, retail and licensing, I see that there are several factors that give POW!'s new projects an advantage over competitive projects; First is Stan Lee's undisputed track record of having created or co-created many of the most successful character franchises of our time. Secondly, Stan Lee's unique talent and ability to create popular and enduring characters has amassed a Stan Lee fan base numbering into the tens of millions. This enormous fan base possesses a tremendous pent-up demand for new Stan Lee releases and POW! Entertainment now has them. Thirdly, POW!'s strategy, when feasible, includes combining Stan Lee's popularity with a variety of 'A-List' actors, writers, directors and producers to further enhance POW!'s projects. Thus far, Stan Lee's reputation and track record have resulted in POW! attracting a number of major talents to participate in POW's current projects. Finally, Stan Lee, who is credited with the title 'Father of the Modern Day Superhero', has continually created characters that have gone on to become extremely successful 'franchises' (i.e. they lend themselves to sequels, licensing to other media, to merchandising and to other ancillary opportunities). These factors among others increase POW!'s ability to secure distribution and production partnerships with major studios and to obtain investor participation if needed."

2005 was a foundational building year for POW! and we are now poised to begin decades of production with subsequent releases from our portfolio of proprietary properties which we feel will ultimately become known as "The Best of Stan Lee."

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.

(1) These are the registered trademarks and characters of Marvel
Characters, Inc.
(2) This press release may have been publicly released previously.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041006/LAW030LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: POW! Entertainment Inc.

CONTACT: Gill Champion of POW! Entertainment, Inc., +1-310-275-9933,
gchampion@powentertainment.com

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