MaxxForce Rocks Nashville

MaxxForce Rocks Nashville

International Truck and Engine Corporation Sponsors 'Rhythm on the River' With New MaxxForce Brand

NASHVILLE, Tenn., June 5 /PRNewswire-FirstCall/ -- MaxxForce(TM) International Diesel Power will be in the heart of Music City sponsoring the "Rhythm on the River" three-day music series that is a part of the CMA Music Festival this June 8, 9 and 10.

To build customer awareness for the new MaxxForce diesel engine brand, there will be an International CXT outfitted in MaxxForce identity displayed under the famous Hard Rock guitar sign on Broadway and First. It will be visible to festival-goers who travel from around the country to attend the CMA Music Festival Fan Fair. Last year, ticket sales to Fan Fair were in excess of 160,000 and are expected to grow for the 2006 event.

The MaxxForce brand will partner with the Hard Rock Cafe and StubHub online ticket service to sponsor a nightly outdoor stage at the Hard Rock that will feature free early evening performances. (For a complete concert schedule go to http://www.maxxforce.com/ .) Afterward, the artists will flip down the tailgate of the MaxxForce CXT where they will sign autographs for fans and hand out MaxxForce information.

From there, the party moves inside the Hard Rock for a very special songwriters' session featuring acclaimed writers Rivers Rutherford, Carolyn Dawn Johnson, Bobby Pinson, Brett James, Chris Wallin, Jason Howard, Lee Miller and surprise guests who have written numerous Top 10 hits for artists including Tim McGraw, Faith Hill, Kenny Chesney, Sugarland, Brad Paisley, Carrie Underwood, Trace Adkins, and Brooks and Dunn among others.

"This is a fantastic opportunity to create awareness for MaxxForce International Diesel Power by reaching a large number of customers in our target demographic," said Bob Carso, Director of Marketing and Global Brand Strategy for International Engine Group. "MaxxForce is the diesel that is always performing, and what a great way to promote the brand, by sponsoring a series of great performances at the Hard Rock."

The MaxxForce brand team is collaborating with Kile International Trucks in Nashville, the closest dealership, for use of one of their CXTs in exchange for promotion during the event. That way, interested truck buyers will know to think Kile International for their next truck purchase.

Though both shows are free to the public (on a first-come, first-served basis), 40 choice seats in the V.I.P. area, at the front of the stage, will be auctioned -- along with a $25 Hard Rock gift certificate -- by StubHub, the fan's ticket marketplace.

A portion of the proceeds, as well as money raised from performers' autographed guitar auctions, will be donated to the kids of the Monroe Carell Jr. Children's Hospital at Vanderbilt.

Performance Brand

MaxxForce International Diesel Power is the new global brand of diesel engines designed and manufactured by International Truck and Engine Corporation for 2007 on-highway truck and automotive applications.

The MaxxForce brand stands for "performance" and reflects on International's commitment for its trucks and engines to perform at the highest level so its customers can perform at their highest level. MaxxForce engines will be available in 2007 model year International commercial trucks, Class 3 through Class 8, and are backed by the International dealer service network with 900 locations in North America.

For more information on the MaxxForce International Diesel Power Brand, visit http://www.maxxforce.com/ .

Source: International Truck and Engine Corporation

CONTACT: Joe Koenig, +1-708-865-3448, or
Joe.Koenig@Nav-International.com , or John Rother, +1-312-840-9309, or
jrother@laughlin.com , both for International Truck and Engine Corporation

Web site: http://www.maxxforce.com/

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