Having Become a Staple of Super Bowl Sunday at Halftime, the Bodog.com Lingerie Bowl is Back for a Fourth Season

Having Become a Staple of Super Bowl Sunday at Halftime, the Bodog.com Lingerie Bowl is Back for a Fourth Season

The Ultimate Catfight

www.lingeriebowl.com

HOLLYWOOD, Calif., June 5 /PRNewswire/ -- Horizon Productions, Inc. announced today the return of the highly successful Super Bowl halftime special, Bodog.com Lingerie Bowl IV. Today's press conference from the Los Angeles Memorial Coliseum's 50 yd line (football in LA) introduced the four teams competing for a chance to play in Lingerie Bowl IV, celebrity hosts, former NFL greats and the four new expansion teams which will begin play in 2008. These teams include San Francisco Seduction, Las Vegas Sin, Atlanta Steam and Miami Caliente.

In simply three seasons the Lingerie Bowl has become 'must-see' TV for Super Bowl viewers around the world. "Along with your group of friends, beer and potato chips the Lingerie Bowl has become a must-have for any Super Bowl party," said Creator & Executive Producer Mitch Mortaza.

Following the Janet Jackson 'wardrobe malfunction' in 2004, NFL's halftime show has been 'watered down' with conservative acts such as Paul McCartney and the Rolling Stones with a combined age of 317. This conservative approach by the NFL has set the stage for the Lingerie Bowl to truly become the alternative for many of those seeking edgy 'Britneyesque' type of entertainment at halftime.

The live Super Bowl XLI halftime special on Sunday, February 4, 2007 will truly be a sports & entertainment extravaganza featuring supermodels playing full-contact tackle football, celebrities, lingerie fashion show and chart-topping musical performances.

Horizon is currently in discussions with several corporate sponsors in reference to partnerships surrounding this year's Lingerie Bowl broadcast as well as lingerie football league play in summer 08'.

Bodog.com, located in San Jose, Costa Rica, is federally licenced by the Costa Rican and UK governments. Bodog.com founder and CEO Calvin Ayre was featured on the cover of Forbes Magazine's recent best-selling "Billionaire" issue. In March 2006, Bodog.com was ranked #1 for most visited in hitwise's "gambling sport betting" category among other US websites. Bodog.com is valued at over US $1 billion and processed $7 billion in wagers in 2005. Bodog Entertainment Group also includes a music label, Bodog Music, an online magazine, Bodognation, a television production unit and further properties coming soon. Bodog is a registered trademark of Bodog Entertainment Group S.A.

Horizon Productions, established in 2003, is a full-service, Hollywood-based entertainment company engaged in the development of alternative film and TV, as well as talent packaging, event production media/sponsorship management.

MEDIA CONTACTS:

Myriam Touimer
Velvet PR
P 310.860.6103
Myriam@velvetpr.net

Christopher Martin
Horizon Productions
P 323.337.9010 ext 3112
Martinc@horizonprod.tv

Bodog contact
Susan Mainzer
P 866.892.3371
Smainzer@riptown.com

Source: Horizon Productions, Inc.

CONTACT: Myriam Touimer of Velvet PR, +1-310-860-6103,
Myriam@velvetpr.net, for Horizon Productions; or Christopher Martin of
Horizon Productions, +1-323-337-9010, ext. 3112, Martinc@horizonprod.tv; or
Susan Mainzer, +1-866-892-3371, Smainzer@riptown.com, for Bodog

Web site: http://www.lingeriebowl.com/
http://www.bodog.com/

-------
Profile: intent