Anheuser-Busch Secures 2009, 2012 Super Bowls on NBC

Anheuser-Busch Secures 2009, 2012 Super Bowls on NBC

Comprehensive Agreement Includes NFL, PGA, and Triple Crown Events; Locks Up Super Bowl Exclusivity For Next Six Years

ST. LOUIS, June 26 /PRNewswire-FirstCall/ -- Football fans who have enjoyed Anheuser-Busch's creative Super Bowl ads for the past 18 years can look forward to six more.

Anheuser-Busch has secured alcohol category exclusivity during NBC broadcasts of Super Bowl XLIII in 2009 and Super Bowl XLVI in 2012 as part of a comprehensive six-year multi-sport agreement signed recently. The addition of the 2009 and 2012 Super Bowls extends Anheuser-Busch's exclusive position in the nation's most-watched sporting event for the next six years.

As part of the agreement, Anheuser-Busch will enjoy a significant presence in all NFL broadcasts on NBC through 2012, will be the exclusive alcohol advertiser in broadcasts of the Ryder Cup and the Presidents' Cup for 2007- 2011, and will sponsor the NBC broadcast of the Kentucky Derby and The Preakness through 2010.

"NBC has been a great partner to Anheuser-Busch for many years, including the past several Olympics and other major events, and continuing our relationship allows us to effectively reach sports fans and adult beer drinkers," said August A. Busch IV, president, Anheuser-Busch, Inc. "Advertising during the Super Bowl is a perfect fit for a company like ours. The Super Bowl is a holiday that combines sports and entertainment, and watching the ads has become a fun part of the evening for many of the game's 90 million viewers."

The Super Bowl is annually the most watched event on TV. In March, Anheuser-Busch finalized agreements for Super Bowls XLI in 2007 and XLIV in 2010 on CBS, and Super Bowl XLII in 2008 and XLV in 2011 on FOX. Anheuser- Busch has enjoyed category exclusivity on the game broadcast since 1989, and 2007 will mark the 19th consecutive year of Super Bowl exclusivity.

Anheuser-Busch commercials won the USA TODAY "Ad Meter" -- the most widely recognized Super Bowl advertising consumer poll -- for a record eighth consecutive year in 2006. Anheuser-Busch ads were viewed an additional 21 million times on the internet, and downloaded more than 300,000 times from Budweiser.com and BudLight.com to personal computers and portable media devices following the game.

Based in St. Louis, Anheuser-Busch (NYSE:BUD) is the leading American brewer, holding a 48.8 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America's top recycler of aluminum cans. For more information, visit http://www.anheuser-busch.com/ .

Source: Anheuser-Busch, Inc.

CONTACT: Brian Eaton of Anheuser-Busch, +1-314-577-3914,
brian.eaton@anheuser-busch.com

Web site: http://www.anheuser-busch.com/

NOTE TO EDITORS: Images available upon request.

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