Action Pursuit Group Launches 'Drifting Magazine' Website

Action Pursuit Group Launches 'Drifting Magazine' Website

Apprise Enthusiast Media unit sees strong growth potential in digital media.

ORANGE, Calif., June 6 /PRNewswire/ -- The Action Pursuit Group (APG), an operating company of Apprise Enthusiast Media LLC, today announced the launch of http://www.driftingmag.com/, a fully interactive digital extension of the print version of APG's Drifting magazine.

Drifting magazine provides expert coverage on the growing phenomenon known as drifting, a driving technique utilizing a difference in slip angle between the front and rear tires of a car. When the rear wheels are slipping at a greater angle than the front wheels, the car is drifting, or over-steering. Although the sport is relatively new in the U.S., it is extremely popular in Japan. Interest in drifting as a sport is expected to increase with the premiere of Universal Pictures' "The Fast and the Furious: Tokyo Drift" (http://www.thefastandthefurious.com/), in theaters June 16.

"The launch of driftingmag.com represents the first of a succession of websites operated by APG that will be launched or re-launched over the next 90 days," said Craig Nickerson, CEO of APG. "This is a great extension of the brand equity we've built in Drag Racer, Drifting, Diesel World, Drive!, StreetTrucks and eight other enthusiast publications, and we see strong growth potential in digital media in the future."

For more information about the Action Pursuit Group, please contact Craig Nickerson at 714-939-9991 or craig.nickerson@apg-media.com.

The Action Pursuit Group

The Action Pursuit Group (APG) is an operating company of Apprise Enthusiast Media LLC. APG, which is based in Orange County, California, operates publications including Drag Racer, Drifting, Diesel World, Drive! and StreetTrucks in the automotive segment; Bow & Arrow Hunting, Gun World and Knives Illustrated in the outdoor sports segment; Victorian Homes and Romantic Homes in the shelter segment; and Action Pursuit Games, Ultimate Grappling and Inside Kung-Fu in the action enthusiast segment. Apprise Enthusiast Media is a strategic platform of Apprise Media LLC (http://www.apprisemedia.com/), a leading investor in niche media.

Source: The Action Pursuit Group

CONTACT: Joanne Lessner of MarketcomPR, +1-203-622-1353,
jlessner@marketcomPR.com

Web site: http://www.driftingmag.com/
http://www.thefastandthefurious.com/
http://www.apprisemedia.com/

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