MTV Chooses ScreenPlay to Promote the Upcoming DVD Release of 'All You've Got'

MTV Chooses ScreenPlay to Promote the Upcoming DVD Release of 'All You've Got'

ScreenPlay Strengthens Growing Relationship With Network Giant

SEATTLE, June 6 /PRNewswire/ -- ScreenPlay Inc., a Seattle-based provider of customized audiovisual environments for businesses, announced today it has completed the design and production of a motion media advertising campaign to promote MTV Networks' latest film, "All You've Got."

Using ScreenPlay's AD/NET advertising service, the in-store video programming is designed to entertain audiences and influence customer buying patterns.

"MTV is a network powerhouse that embodies all that is fresh, trendy, and new -- our creative teams are looking forward to matching the level of innovation the MTV brand has set," said Derek Phillips, ScreenPlay's senior director of advertising and promotions.

The contract for MTV's "All You've Got" was signed in early April and is the latest among similar campaigns MTV has contracted to ScreenPlay, including the DVD release of "Laguna Beach; Complete First Season" and "Beavis and Butthead: Mike Judge Collection, Volume One."

Shooting for the multi-segment in-store video program was complete in mid- April, with ScreenPlay handling all post-production and editing duties. The program will be hosted by MTV VJ Vanessa Minnello, and will feature exclusive content, clips from the movie, and music videos.

The "All You've Got" media campaign is slated to run in at least 1,800 retail locations with expected foot traffic to reach an estimated ten million viewers per month. The in-store video programming will play in BrandsMart, F.Y.E., Fred Meyer, Hastings, Sam Goody, and Suncoast stores through June 2006. Additional title exposure via the movie trailer and associated music videos will be gained through the 25,000 retail programs ScreenPlay services monthly.

The movie, "All You've Got," tells the real-life experiences of four female high school volleyball players from wealthy families who are forced to transfer to a rival school in the barrio after their private school burns down.

The film stars Ciara, Adrienne Bailon (3LW), Efren Ramirez ("Napoleon Dynamite"), Faizon Love, Sarah Mason ("The Loop"), Jennifer Pena, Laila Ali, Daniella Alonso ("One Tree Hill"), and Michael Copon. It is being produced by Pat Faulstich, Karen Firestone and Max Wong ("Bring It On" and "Tuck Everlasting"). It has been available for purchase in retail stores since May 23.

About ScreenPlay Inc.

Founded in 1989, ScreenPlay Inc. (www.screenplayinc.com) designs customized audiovisual environments that support integrated brand strategies for clients in the retail, hospitality, and business services markets, and for online content providers. By creating motion media programs that deliver brand promises and influence customer buying patterns, ScreenPlay enables businesses to deliver the right media content to the most receptive audience, whether it is online, in-store or across portable wireless devices.

ScreenPlay offers video solutions including motion media design, advertising, interactive media, and content licensing to more than 25,000 business locations throughout North America. More than 300 million viewers watch ScreenPlay programming every month.

Mitzi Graham 206-812-2198 Mark Firmani 206-443-9357
ScreenPlay Inc. Firmani + Associates Inc.
mitzi@screenplayinc.commark@firmani.com

Source: ScreenPlay Inc.

CONTACT: Mitzi Graham of ScreenPlay Inc., +1-206-812-2198, or
mitzi@screenplayinc.com; or Mark Firmani of Firmani + Associates Inc.,
+1-206-443-9357, or mark@firmani.com , for ScreenPlay Inc.

Web Site: http://www.screenplayinc.com/

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